Instant Radio Feedback From Your Cell Phone
January 14, 2005

Nokia is set to introduce mobile phone technology that allows listeners to send instant feedback on songs to radio stations, as well as compete in contests. The new phones will have what is called "visual radio" capabilities, according to a Financial Times report. The new technology lets stations send information directly to listeners' mobile phone screens during a song, ranging from a picture of the artist to polls asking the listener to rate the song. Replies are instantaneously sent back to the station.

The first station to test the new technology will be Kiss FM in Finland in early March. Virgin Radio in the UK will follow later in the Spring. Cell phones with built in radios are becoming increasingly common. Globally, 15 percent of mobile phones sold come with a radio tuner built-in.

Radio stations can also use the technology to sell listeners a ringtone version of the song, concert tickets, CDs, or DVDs. James Cridland of Virgin Radio said to Financial Times, "Radio is a great medium for emotion and immediacy. But if you can make it more permanent - keeping a telephone number on a mobile screen for example - it can be much more powerful."

The new technology could even lead to a new way of measuring a station's listening audience. "For the first time radio advertising can become measurable," Nokia's Reidar Wasenius told Financial Times. "This is a potential disrupter to the music industry business model. Rather than radio stations being paid rates based on the estimated number of listeners, they could pay stations based on how many copies of a song they sold. Radio stations could become more like retailers."




 
Breaking News
Pandora Revenue, Listenership Rises In Q1
April 28, 2016
SiriusXM Reports First Quarter 2016 Results
CMG Tulsa Names Nathan Reed Director of Branding & Programming at KRAV-FM
Cumulus Media Shreveport Ups Julie Kansy to PD at KQHN
ASCAP Revenue Tops $1 Billion For Second Straight Year
April 27, 2016
Blaire Galaton-Kelleher Joins “The Jack Diamond Morning Show” On WRQX/Washington, D.C
Premiere Networks To Provide Distribution For Aiir
Radio Milwaukee Names Glenn Kleiman Executive Director
In Brief - April 27, 2016
April 26, 2016
CBS Radio Las Vegas Promotes JB King to Operations Manager
KLUC/Las Vegas Taps John Moug As New Afternoon Drive Host
Donna Gryn Promoted to VP of Marketing at Republic Records
KIIS FM/Los Angeles Announces Artists Performing At Wango Tango Pre-Show Village
In Brief - April 26, 2016
April 25, 2016
KROQ/Los Angeles Annouces Weanie Roast 2016
Kristie McIntyre Returns To D.C. Airwaves For Nights On WRQX
Karen Mateo Exits Her Post at CBS Radio
Beasley Las Vegas Names Mark Sturcken Director Of Sales
April 22, 2016
eQB NOW
Radio Pays Tribute To The Musical Legacy of Prince
Hubbard Radio Elevates Jeremy Sinon To Director of Digital Strategy
In Brief - April 22, 2016
April 21, 2016
Music Icon Prince Has Passed Away
Nielsen Reports 1st Quarter 2016 Results
Music News
FMQB Photo Pass: Pearl Jam
Blink-182 Announce Album, Tour With Matt Skiba
Drake Expands Tour, Reveals Tracklist For Views
Quick Hits: Demi Lovato & Joe Jonas, Cash Cash, Whitney Houston, Deftones' Chino Moreno
Quick Hits: Justin Bieber, Lady Gaga & Elton John, Prince, Thrival Festival, B.o.B
Quick Hits: Bumbershoot Festival, Fetty Wap, HARD Summer, Jenny Lewis, Bayside
Prince Returns To The Top Of The Billboard 200
Drake Announces Summer Sixteen Tour, OVO Fest
Quick Hits: Billboard Music Awards, Guns N' Roses, Tegan and Sara, Twin Peaks, Jennifer Hudson, Billy Paul
Beyoncé Releases New Album Lemonade Via Tidal
Tributes Continue To Pour In For Prince
Entertainment World Reacts to Sudden Loss of Prince
Quick Hits: Mumford & Sons, P!nk, Beyoncé, Mariah Carey
Meghan Trainor Announces Untouchable Tour
AC/DC's Brian Johnson Releases Statement
FMQB NOW

Nick Petropoulos
Head of Promotion
Glassnote Music

    Question Of
      The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!