Interep: Radio Must Embrace Technology or Face the Consequences
February 24, 2005

Interep held a meeting a New York last week that allowed advertising agency executives to have an open dialogue with several radio broadcasters and give their input on the major challenges that are facing radio. Some of the topics discussed were radio's relationship with new technologies, the importance of maintaining compelling radio content, and the opportunities presented by HD radio. The consensus was that radio must embrace the new technology that is out there or face the consequences.

David Kennedy, President and CEO of Susquehanna Media, said at the meeting, "
Discussions on the future of radio often veer toward two poles on a continuum. On the one end, you hear, ‘Don’t worry about these new technologies... they’ll come, they’ll go, we’ll be fine.’ At the other extreme, you hear, ‘Radio is over. It’s dead.’ The truth is a lot closer to the middle. Radio is going to be fine if we pay attention." He continued, "There is awareness and understanding and motivation on the part of broadcasters to take advantage of new technologies – not fear them as much as understand them and embrace them. We know we can’t do it alone. The more we can talk together (with the ad community) and build this dialogue, the more effective we will be in achieving what we all want radio to accomplish."

Charles Warfield, President and COO of ICBC Broadcast Holdings, added, "
We as broadcasters have not done the best job in communicating with the advertising community. There are a lot of projects that are being funded by broadcasters – that we are doing quietly – and we’re not talking about it. We as an industry have to bring these messages to the table. What we have been caught up in too long is selling against one another without talking about the value and benefits of radio. What you are going to start to hear is a different story about radio."

The discussion was the first in a series of meetings planned by Interep to increase the communication between radio stations and media decision makers.




 
Breaking News
iHeartMedia Promotes Hardin, Zellner and Maynard
WZMP (96.5 AMP Radio)/Philly New Line-Up Announced
KLUC/Las Vegas Adds Kayla To Chet Buchanan & The Morning Zoo
88Nine Radio Milwaukee Promotes Ken Sumka To APD & Justin Barney to MD
Macklemore & Ryan Lewis, iHeartRadio joins Chegg for Music101 Series
Mark “Shark” Ediss Named Afternoon Drive Host At Y100/Savannah
August 27, 2015
Cumulus Goes Underground Alternative In New Orleans
August 26, 2015
Subaru Embraces HD Radio Receivers
Cort Johnson Named APD/Morning Co-Host on 101.9 KINK/Portland
Howard Stern Presents "Booey 25" On SiriusXM Channels
August 25, 2015
Sony Music Entertainment Acquires Century Group
UMG Names Jeffrey Remedios President & CEO/Universal Music Canada
Where Hip Hop Lives App Now Available to International Audiences
August 24, 2015
Leslie Scott Named Program Director Of KNDD/Seattle
Rdio Launches “Promoted Music Experiences” With Hard Rock Hotels & Casinos
Report: Radio Has 30 Million Amplifiers Nationwide
In Brief - August 24, 2015
August 21, 2015
eQB NOW
Entercom South Florida Launches New Alternative Rock 104.3 The Shark
In Brief - August 21, 2015
August 20, 2015
Nielsen Study Shows The Power Of Small & Medium Sized Markets
MoBounce Named Afternoon Host For Z100/New York
In Brief - August 20, 2015
August 19, 2015
Music News
Justin Bieber Debuts New Single
Quick Hits: Nicki Minaj, Adele, OMI
Demi Lovato Feeling "Confident" on Fifth LP
Quick Hits: Justin Bieber, Mariah Carey, Omarion, Soundgarden
Pharrell, Demi Lovato & More Added To MTV VMAs Lineup
Quick Hits: Lady Gaga, HBO, Maroon 5, Nick Jonas
MTV To Honor Kanye West
Quick Hits: One Direction, Missy Elliott / The Voice, Azealia Banks, Meg Myers, Coheed and Cambria, Ben Folds
Dr. Dre Issues Apology To "The Women I've Hurt"
Quick Hits: Taylor Swift, album sales, Charli XCX & Bleachers, Chris Brown, Bon Jovi, Voodoo Music + Arts Festival
Quick Hits: JoJo, Kanye West / Frank Ocean, Carrie Underwood, Charlie Puth, The Neighbourhood
The Weeknd Announces The Madness Fall Tour
Quick Hits: Lana Del Ray, Alanis Morrissette, Kelly Clarkson, Silversun Pickups
Nick Jonas & Demi Lovato To Headline MTV Benefit Concert For Lifebeat
Pharrell, One Direction Join Apple Music Festival
FMQB NOW

Mike McVay
SVP/Content & Programming
Cumulus Media

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!