Interep: Radio Must Embrace Technology or Face the Consequences
February 24, 2005

Interep held a meeting a New York last week that allowed advertising agency executives to have an open dialogue with several radio broadcasters and give their input on the major challenges that are facing radio. Some of the topics discussed were radio's relationship with new technologies, the importance of maintaining compelling radio content, and the opportunities presented by HD radio. The consensus was that radio must embrace the new technology that is out there or face the consequences.

David Kennedy, President and CEO of Susquehanna Media, said at the meeting, "
Discussions on the future of radio often veer toward two poles on a continuum. On the one end, you hear, ‘Don’t worry about these new technologies... they’ll come, they’ll go, we’ll be fine.’ At the other extreme, you hear, ‘Radio is over. It’s dead.’ The truth is a lot closer to the middle. Radio is going to be fine if we pay attention." He continued, "There is awareness and understanding and motivation on the part of broadcasters to take advantage of new technologies – not fear them as much as understand them and embrace them. We know we can’t do it alone. The more we can talk together (with the ad community) and build this dialogue, the more effective we will be in achieving what we all want radio to accomplish."

Charles Warfield, President and COO of ICBC Broadcast Holdings, added, "
We as broadcasters have not done the best job in communicating with the advertising community. There are a lot of projects that are being funded by broadcasters – that we are doing quietly – and we’re not talking about it. We as an industry have to bring these messages to the table. What we have been caught up in too long is selling against one another without talking about the value and benefits of radio. What you are going to start to hear is a different story about radio."

The discussion was the first in a series of meetings planned by Interep to increase the communication between radio stations and media decision makers.




 
Breaking News
Pat Cerullo Named PD of KTFM & JACK-FM/San Antonio
Nielsen Report: Country Music’s Cross-Over Popularity
Triton Digital Announces Compliance With IAB Specification For Digital Audio Ads
In Brief - October 31, 2014
October 30, 2014
Journal Communications Reports Third Quarter 2014 Results
Irving Azoff Leading New Music Rights Venture
Crush Music Announces Two New Hires
In Brief - October 30, 2014
October 29, 2014
Def Jam Recordings Promotes Scott Maness To VP/Rhythm Crossover Promotion
Melissa Etheridge, Ingrid Michaelson To Perform At National Radio Hall of Fame Induction Ceremony
In Brief - October 29, 2014
October 28, 2014
iHeartMedia, Inc. Reports Results For 2014 Third Quarter
SiriusXM Reports Third Quarter 2014 Results
Talus Knight Named PD/Afternoon Host At KKND
iHeartMedia San Francisco Names John Leathers Vice President Of Sales
Radio Advertising Bureau Board of Directors Elects New Officers & Directors
Pandora Hires Chris Phillips As Chief Product Officer
CBS Radio's We Can Survive Achieves High Marks On Social Media
iHeartRadio Survey: Listeners Predict We’ll See A Lot Of Lady Gaga Impersonators
In Brief - October 28, 2014
October 27, 2014
Lulu & Lala Spice Up Afternoons On WFLC-FM
Universal Music Group Names Michael Frey, President, Supply Chain & Media Services
Benztown Releases First-Ever Benztown 50 Voice Power Index
Noise Fusion Unleashes Next Generation Sounds Online
In Brief - October 27, 2014
October 25, 2014
Music News
Pitbull & Enrique Iglesias Continue The Party
Quick Hits: Iggy Azalea, Foo Fighters, Robin Thicke, Metallica, Public Enemy
Quick Hits: K. Michelle, Billboard Touring Awards, George Ezra, Phish
Slipknot Land Second #1 Album With .5: The Gray Chapter
Quick Hits: Metallica, Coldplay, Pitbull, Nile Rodgers
Taylor Swift Sings From The Rooftops
Quick Hits: Nicki Minaj, David Guetta, Calvin Harris, Soundgarden, R.E.M., The Who's Teenage Cancer Trust
Fergie, Lorde Join AMA Performers
Eric Clapton Offers Tribute to Jack Bruce
New Imagine Dragons Song Featured In Sprite LeBron James Commercial
Quick Hits: Imagine Dragons, Taylor Swift, Rock In Rio USA, Band of Merrymakers, Prince, Beady Eye
Taylor Swift Talks Pop Genre, 1989 & More
The Week In Review: 10/20-10/24
Quick Hits: The Grammys, Sam Smith, Foo Fighters, The Grateful Dead
Taylor Swift Reveals Songs of 1989
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!