The saga of displaced Y100 listeners and staff continues in Philly as the station gets in a final trend today showing WPLY moving up from a 2.5 to a 2.6 Persons 12+. Former-Y100 PD Jim McGuinn is keeping the heat on for resurrecting the Modern Rock format in Philadelphia, but tells FMQB that no corporate radio company has reached out to him yet. 

McGuinn was also touting the support of online site Y100Rocks.com, noting the station "is among the most listened to online stations in the world" in only four days. Seeing the response to the Web site, Electric Factory Concerts has handed Y100Rocks.com sponsorship of the April 13 Sum 41/Unwritten Law show in Philadelphia. A rally for Y100 will be held on Saturday at 3 p.m. located at JFK Plaza in Philly.

"This is not a stunt, though it is a very compelling story," said McGuinn in an e-mail to the industry asking for artist and personal support. "If we all lose Alternative in Philly, what city will be next? It's not about you or me or anything, except the music, musicians, and fans -- don't let them down."

Meanwhile, Radio One is finally going into spin control with the local media as COO Mary Catherine Sneed discussed reasons behind the permanent move. She also questioned the petition at Y100Rocks.com, asking where that kind of listener support was when it came time to write down the station in Arbitron diaries.