NPR Chief: Commercial Radio Lacks Local Voice
August 25, 2008

Speaking as a lecturer at the Mount Desert Island Biological Laboratory recently, National Public Radio (NPR) President Kevin Klose told the audience that commercial radio lacks authenticity and has lost its local voice.

"What we have seen in the mass media is a consolidation followed by reconsolidation and reconsolidation," said Klose, according to Maine's Mount Desert Islander. "You end up with these hidden conglomerates that own the local voices. Then they do away with those local voices."

He noted that in 1998, NPR’s national audience was estimated at 13 million. By the fall of 2001 it had grown to about 16 million, and in the months after 9/11 it soared to 20 million. "Today it’s almost 30 million," Klose said. He attributed the rise in NPR's popularity to the fact that Americans are searching for impartial and factual information in a sea of opinions and biased news outlets. 
 
"Our growth in audience is because of our standards," Klose said. "NPR is like a refuge from the perfection of our ability to sell things." He added that everything, it seems, in modern society is for sale. "In public radio, nothing is for sale. What we do allows us to touch the human reality in a different way."

He also said that commercial radio's rapid fire style may turn people off because it doesn't allow listeners time to absorb what they are hearing. "It interferes with our ability to take things in," said Klose. "What they do is a mass media assault on who we are."




 
Breaking News
eQB NOW
The Week In Review: 7/28-8/1
Jody Gerson To Become Chairman And CEO Of Universal Music Publishing Group
Entercom San Francisco Launches the New Q102, The Beat of the Bay
Apple Closes Deal For Beats
Jacobs Media Announces "Radio's Most Innovative"
In Brief - August 1, 2014
July 31, 2014
Scripps, Journal Merging Broadcast Operations, Spinning off Newspapers
New Research From Coleman Insights And knowDigital Finds Strong Demand For NextRadio
Cumulus Announces Multi-Platform News Service Powered by CNN Newsgathering Resources
In Brief - July 31, 2014
July 30, 2014
Nielsen Reports Second Quarter 2014 Results
WRQX's Marc Orem Named Cumulus' "CBOS Star of the Week"
In Brief - July 30, 2014
FMQB FYI... Links You Should Know About
July 29, 2014
SiriusXM Reports Second Quarter 2014 Results
Do It For Kidd
In Brief - July 29, 2014
July 28, 2014
CCM+E Names Maynard SVP of Programming
Bob Rivers Ending Long-Running Morning Show
In Brief - July 28, 2014
July 25, 2014
eQB NOW
The Week In Review: 7/21-7/25
Pandora Reports Increase In Revenue, Net Loss In Q2
WRQX/Washington, D.C. Announces New Morning Show
Music News
RIAA Awards Diamond Album To 2Pac
Quick Hits: Jesse J / Ariana Grande / Nicki Minaj, Foo Fighters, Katy Perry, Michael Jackson, Janet Jackson, David Bowie, Slash featuring Myles Kennedy and the Conspirators
The Week In Review: 7/28-8/1
Lorde Pens New Hunger Games Song
Quick Hits: Katy Perry, Alicia Keys & Swizz Beatz, Enrique Iglesias & Pitbull, Sixx:A.M., Fitz and The Tantrums
5 Seconds Of Summer Debut At #1, Announce 2015 Tour
Quick Hits: Foo Fighters, Iggy Azalea, Virgin Free Fest, Maynard James Keenan
Lady Gaga & Tony Bennett Jazz Album Officially Announced
Quick Hits: Jessie J + Ariana Grande + Nicki Minaj, Muse, TV On the Radio, Hozier, Primus, Led Zeppelin
FMQB Retro-Active: Ken Sharp Gets Up Close with Graham Nash and Tom Petty
Quick Hits: Nicki Minaj, Fences / Macklemore & Ryan Lewis, Courtney Love / Kurt Cobain biopic, Wings, Bleachers
The Week In Review: 7/21-7/25
Quick Hits: Lil Wayne, Metallica, Pearl Jam, Lionel Richie
MTV Names Iggy Azalea New Host Of House Of Style
Quick Hits: Farm Aid 2014, Beyoncé, Ozzy Osbourne, Stevie Nicks
FMQB NOW

Tommy Chuck, PD
WFLZ/WMTX, Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!