Coleman Insights will reveal the findings from its Real PPM Panelists Tell All study at the NAB Radio Show in Austin, TX on Friday, September 19.  The presentation will feature audio and video of interviews with real PPM panelists as they discuss their perceptions of the meter, how, when and where they use it and how they respond to Arbitron’s efforts to ensure their participation. Coleman Insights conducted roughly 30 interviews with panelists shortly after they finished their time in Arbitron’s panels in the New York, Philadelphia and Houston markets. This is the third study in The Coleman Insights PPM Series: Mapping the DNA of PPM.

"Besides the no-holds-barred interviews that offer a look at what it’s like to be a PPM panelist, we will also reveal new insights between ‘perceived’ and ‘metered’ listening, including how large this gap is and when and why it exists," said Coleman Insights President and COO Warren Kurtzman. "These insights will help stations program smarter, as we will share concrete ideas on what you can and cannot control in a PPM world."

Real PPM Panelists Tell All will be presented by Kurtzman, Coleman Insights’ Chairman and CEO Jon Coleman and VP John Boyne at 10:30 a.m. on September 19 at the Austin Convention Center. A report summarizing the study’s findings also will be available at ColemanInsights.com upon the conclusion of the presentation and more materials from the study will be released after the conclusion of the NAB Radio Show.