Sirius XM Begins Cross-Platform Programming
September 30, 2008

The merging of Sirius and XM continues, as content from one satcaster has now begun appearing on the other. XM's Web site is now touting Howard Stern's Howard 100 & 101 channels as part of its programming. Meanwhile, Opie & Anthony are now appearing on Sirius' Web site, with "The Virus" as its channel 197. O&A are also sticking with the merged satcaster, as the duo revealed this morning that they inked a new deal two weeks ago.  

Also making a cross-platform appearance from XM to Sirius are Oprah & Friends (Sirius 195), XM Public Radio (Sirius 196), NHL Home Ice (Sirius 208), The PGA TOUR Network (Sirius 209).  Sirius channels now available on XM are Playboy Radio (XM 99), Martha Stwerat Living Radio (XM 103), Sirius NASCAR Radio (XM 104) and Sirius NFL Radio (XM 105).  

In other Sirius XM news, the company has set a new team of executives for its After Market division. Bob Law, VP/GM of the division, announced the appointments in a bulletin to employees yesterday. The After Market team will contribute to subscriber and financial growth. The new executive team is made up of: VP of direct to consumer sales & marketing Matt Downing, VP of product marketing Sean Gibbons, VP of After Market operations Todd Goodnight and VP of CE manufacturing Denzil Miller. They join Mike Roberts (VP of retail distribution) and Tom Steckbeck (VP of special markets), who were appointed earlier this month.


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