"Cousin Brucie" Bruce Morrow has joined Sirius satellite radio, less than a week after his longtime radio home, WCBS/New York, was blown up and replaced by the Jack format. Morrow has been a part of the New York radio landscape for over 40 years, and will make his Sirius debut over July 4 weekend with a live broadcast from the Rock And Roll Hall Of Fame in Cleveland. He says, "This is one of the most exciting events of my career.  I feel like I'm riding a rocket ship - or should I say 'satellite'? I now have the opportunity with Sirius to reach the national audience I've always wanted to communicate with.  Here comes the music!"

Morrow joining Sirius is only part of the fall out from last week's Infinity flips in New York and Chicago from Oldies to Jack. Both Sirius and XM have taken out newspaper ads in both cities, targeting displaced listeners of WCBS and WJMK/Chicago. Sirius' ad asks, "What do New Yorkers do when their favorite music is taken away? They get Sirius." Sirius spokesman Patrick Reilly told The New York Daily News, "If they are going to make such a questionable programing decision, we are going to take advantage."

In other XM news, the company has announced a $300 million common stock financing, placing roughly 9.7 million shares into a public offering. XM says it may use the funds to launch its fourth satellite and work towards building a fifth one, among other initiatives.