AdamZwig

Please remember to send your playlists to mlaspina@fmqb.com.
Playlists are due on Monday, no later than 8 p.m.

2/3/15 HOT AC
Andy Grammer
"Honey I'm Good" (Hollywood/S-Curve)

2/3/15 AC
Camille Sanders
"Horizon" (Ap Music Group)



Shari Hall
Davey Meshel

Of The Neighborhood Bullys
Vince Gelonese

Astian Taylor
Denny & Janie
Janie Bouchard
D'Ambrosio

Updated: 1.7.2015

1. ED SHEERAN
"Thinking"
(Atlantic)
8

1. MEGHAN TRAINOR
"About"
(Epic)
8

2. BABY'S
"See"
(Ind.)
6

2. JON-VEGA
"Crazy"
(Ind.)
6

2. VANESSA TUNA/SNOOP DOGG
"Let"
(Live Act)
6

Updated: 1.7.2015

BABY'S
"See"
(ind.)


TRAIN
"Cadillac"
(Columbia)


School Closings, Poor AC Imaging and Why is Literock Still Being Used

In a recent post I requested suggestions for newsletter topics. Well, as always, my Facebook friends (mostly radio people) came thru!

SCHOOL CLOSINGS: CAN RADIO STILL OWN THIS?
A programmer suggested “How about the importance of school closings and not giving that ground to TV” Sorry to say but radio already lost this one. TV and local school systems have taken it. Between TV’s ability to run a crawl on the bottom of the screen, their digital assets and local government hi tech systems, it’s moved on. Just this morning I experienced it when I clicked on the local NBC affiliates app and all the school closings (there were hundreds of them) were there in alphabetical order.

But, there is some good news for us and it comes down to one word. Digital.

Radio can still....
- Text databases that inform about schools that are closed.
- Develop a station app for bad weather and emergencies
- Direct them to your website where they can, with one click, call up their
school system and see if it’s open or closed.
- Most important: Make this information easy to get, available anytime and make sure to promote it on the air. If we are going to participate, one thing’s for sure; we must get our digital assets up, working & promoted. The days of reading long lists of school closings are long gone from radio.

AC IMAGING GETS A D!
Leading imaging voice Pat Garrett writes; “When can we get back to transparent imaging running over song intros instead of imaging stopping the flow of music”. Pat, you are 100% correct! I’m so over imaging that uses zaps and lazars from the mid 80s. I call it “Star Wars Imaging”. Here we are, all worried about not being younger and hipper, yet our imaging sounds as though it was done by Obie Kenobi!

Here’s the question. Would you rather put your imaging over some cheesy lazar zaps or over the intro of a song that was produced by leading producers who spent hundreds of thousands of dollars doing it? I think the answer to this is simple. Let’s make a resolution to get rid of “Star Wars” imaging and as Pat suggested, put it over the music. It sounds better and helps momentum.

WHY LITEROCK?
Mike Morgan asks “Why are some stations still doing "Lite Rock?" Mike, here’s my opinion. In many cases, it still works.

Many times I think the only people who dislike the word Literock are radio people. They think it means old, stodgy and not for them. There are always some exceptions, but for the most part, I disagree.

Research points to three ways that AC stations are identified most often.
- Softrock
- Literock
- Easy Listening

In my many years in radio I have never heard a listener refer to a station using many of the positioning statements that are out there today. But I have heard them use the three main identifiers. Go slow with change here. Make sure you do not give up on a strong name/position unless you have to.

AC is what it is, and the listeners are quick to identify and know what it is. That is until we confuse them with slogans that they don’t get.


For market availability and a confidential discussion about your station, call Gary Berkowitz today. (248) 737-3727 or
gary@garyberk.com or www.garyberk.com

Mary J. Blige is the latest performer announced for A Very Grammy Christmas, and LL Cool J will host the new one-hour entertainment special, which will include performances of holiday songs as well as current pop hits. Previously announced performers include Ariana Grande, Maroon 5, Tim McGraw, and Pharrell Williams, and the nominations for Album Of The Year for the 57th Annual Grammy Awards also will be announced during the broadcast. A Very Grammy Christmas will air on Friday, December 5 at 9 p.m. ET/PT. Additional performers will be announced shortly.
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Taylor Swift fans will want to watch Barbara Walters' annual list of the "10 Most Fascinating People" this year, since T-Swizzle has made the cut. 2014 marks Swift's first appearance on the list, and she's joined by Oprah Winfrey, Neil Patrick Harris, Chelsea Handler, and Scarlett Johansson. Walters will discuss the rest of her Top 10 on the Barbara Walters Presents: The 10 Most Fascinating People of 2014 special, airing December 14.

Speaking of Taylor Swift, she will be joined by Ariana Grande and Idina Menzel as honorees at this year's Billboard Women in Music Awards on December 12 in New York City. Grande will receive the 2014 Billboard Rising Star award, and Menzel will accept the Breakthrough Artist of the Year trophy. Swift has been previously named the 2014 Billboard Woman of the Year.
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The American Music Awards' pre-show lineup has been announced, with a variety of celebrity co-hosts. Gavin DeGraw, Jordin Sparks, Lance Bass and radio host Ted Stryker will be among the hosts on the red carpet, while Becky G, Ella Henderson, Katy Tiz, Mary Lambert, and R5 will all perform during the pre-show. The AMA pre-show will stream live on Yahoo on Sunday, November 23 at 5 p.m. ET.
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Rick Roasas, longtime bassist for Neil Young, has passed away at the age of 65 according to reports. Rosas played on multiple Young albums over the course of two decades and was the bassist for Crosby Stills Nash & Young in 2006 and the short-lived Buffalo Springfield reunion.

FMQB NOW

Rick Cummings
Emmis Pres.
of Programming

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