In early June, XM Satellite Radio and Audible.com, the Internet's leading premium spoken-audio source, announced a "multifaceted strategic relationship," part of which included XM content being delivered through the Audible Web site. That agreement has come to fruition with Opie & Anthony and The Bob Edwards Show both now available at Audible.com. Single episodes are available for $2.95, or there are monthly and annual subscription rate options.
Coming next year, Audible and XM will introduce the first portable, handheld satellite radio devices that are capable of playing both the XM service as well as Audible's spoken-word content, which can be downloaded from the Web into the devices' memory. With the launch of these "AudibleReady/XM" devices, XM subscribers will be able to expand their listening experience through purchase of audiobooks and other content from Audible.
In related news, is Sirius Satellite Radio looking to do something similar with Howard Stern once he arrives? Speaking at the Reuters Telecommunications, Cable and Satellite summit in New York City, Sirius President of Entertainment and Sports Scott Greenstein addressed that topic by saying the satcaster "was looking at everything it could possibly do with Stern," according to a Reuters report.
"We're in the game of setting things, shaping them and announcing, then delivering. It was an expensive transaction but something we feel confident we will get the return on as we stated," said Greenstein, according to Reuters. But what is not known is if Web streaming rights were part of Stern's Sirius contract. Stay tuned.