Survey: Teens Cut Back On Music Spending
April 3, 2009

A new survey from NPD Group finds that teens spent far less money on music in 2008 than they did in 2007. In fact, U.S. teens (ages 13-17) acquired 19 percent less music in 2008 than they did the year before, with CD purchasing down 26 percent and MP3 download sales decreasing 13 percent. One might think that sales were down because of file sharing, but according to the survey, that is not the case. NPD says downloading from file sharing networks was down 6 percent in 2008, and the number of teens borrowing music from friends to rip to a computer or burn to CD also was down 28 percent.

As for why their music purchasing was on the downturn, 32 percent of teens cited discontent with the music available, while 23 percent said they already have a large enough collection of music, and 24 percent cited an overall cutback in entertainment spending.

"While we expected to see the continued decline in CD purchasing among teens in NPD's music tracking surveys, it was surprising to see that fewer teens downloaded music from P2P sites or borrowed them from friends," said NPD analyst Russ Crupnick. "These declines could be happening due to a lack of excitement among teens about the music available, but it could also reflect a larger shift in the ways teens interact with music, given that so much music is now available whenever and wherever they want it."

The survey also showed a jump in the use of streaming music services such as MySpace and Pandora in 2008, up to 52 percent over 34 percent last year. Listening or downloading songs on social networks also went up from 26 percent in 2007 to 46 percent in 2008.

"With popular music sites like Pandora, imeem, and MySpace Music complementing offerings by terrestrial and satellite radio, more teens may be getting their fill of music and feeling less compelled to buy music or share it with others," said Crupnick. "Perhaps the next wave for teens comes when just listening to music replaces purchasing actual files, which might end up creating new revenue streams, such as brand- and ad-supported music."

Breaking News
CMG Tampa Appoints John E. Kage Dir. of Branding & Programming at Hot 101.5 FM
In Brief - November 25, 2015
November 24, 2015
FCC Fines Drawing Scrutiny In Congress
In Brief - November 24, 2015
November 23, 2015
Bill Hess Named OM At Cumulus-Washington, D.C.
In Brief - November 23, 2015
November 20, 2015
Adams Radio Group Of Delmarva Names Jay Gleason Operations Manager
iHeartRadio Presents Adele¹s Album Premiere Live from Joe¹s Pub 
Radio Mercury Awards Announces Advisory Council
November 19, 2015
Westwood One: The State of American Podcasting
Nielsen: Connecting With Political Millennials Through Music
Jacobs Media Webinar: 10 Mega Trends That Impact Radio
November 18, 2015
Republic Records Promotes Ben Adelson To SVP/A&R
Y100’s TC Wins Dancing with the Savannah Stars
Greater Media's Magic 106.7 To Become Boston's Christmas Station
November 17, 2015
Alissa Pollack To Be Honored At T.J. Martell Foundation’s 16th Annual New York Family Day
Cash Money Records Announces Annual Turkey Giveaways in Miami & New Orleans
Amanda "AJ" Malone Joins iHeartMedia/Indianapolis
Jacobs Media Blogs Radio’s Days as a Primary Traffic Source May Be Numbered
November 16, 2015
Pandora to Acquire Key Assets from Rdio
Apple To Close Beats Music
Entercom Adds Ashley O. To Mornings On WSFS/Miami
Music News
Adele's 25 Smashes Sales Record
Quick Hits: Adele, Eagles of Death Metal, Charli XCX, Joe Jonas
Quick Hits: Charlie Puth, Coldplay, Jack Ü
Bieber, One Direction Lead Billboard 200 Shakeup
One Direction, The Weeknd Win Multiple AMAs
Rihanna Announces Anti World Tour, Teases New Album
Foo Fighters Release Free EP
Quick Hits: Coldplay, U2, The Cure, Wilco
Chris Martin Talks Influences On New Coldplay Record
Quick Hits: Foo Fighters, Justin Bieber & One Direction, American Music Awards, Paris attacks, Tori Kelly
Adele's 25 Won't Be On Streaming Services
Quick Hits: Kelly Clarkson, Missy Elliott, Jimmy Eat World, Freddie Mercury, Bonnaroo
Zayn Malik Opens Up About One Direction Exit
Quick Hits: Firefly Music Festival, Eagles of Death Metal, Grammy Hall of Fame
Adele Unleashes Video For "When We Were Young"

Manny Simon
VP/Adult Formats,
Republic Records

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!