Survey: Teens Cut Back On Music Spending
April 3, 2009

A new survey from NPD Group finds that teens spent far less money on music in 2008 than they did in 2007. In fact, U.S. teens (ages 13-17) acquired 19 percent less music in 2008 than they did the year before, with CD purchasing down 26 percent and MP3 download sales decreasing 13 percent. One might think that sales were down because of file sharing, but according to the survey, that is not the case. NPD says downloading from file sharing networks was down 6 percent in 2008, and the number of teens borrowing music from friends to rip to a computer or burn to CD also was down 28 percent.

As for why their music purchasing was on the downturn, 32 percent of teens cited discontent with the music available, while 23 percent said they already have a large enough collection of music, and 24 percent cited an overall cutback in entertainment spending.

"While we expected to see the continued decline in CD purchasing among teens in NPD's music tracking surveys, it was surprising to see that fewer teens downloaded music from P2P sites or borrowed them from friends," said NPD analyst Russ Crupnick. "These declines could be happening due to a lack of excitement among teens about the music available, but it could also reflect a larger shift in the ways teens interact with music, given that so much music is now available whenever and wherever they want it."

The survey also showed a jump in the use of streaming music services such as MySpace and Pandora in 2008, up to 52 percent over 34 percent last year. Listening or downloading songs on social networks also went up from 26 percent in 2007 to 46 percent in 2008.

"With popular music sites like Pandora, imeem, and MySpace Music complementing offerings by terrestrial and satellite radio, more teens may be getting their fill of music and feeling less compelled to buy music or share it with others," said Crupnick. "Perhaps the next wave for teens comes when just listening to music replaces purchasing actual files, which might end up creating new revenue streams, such as brand- and ad-supported music."




 
Breaking News
President Obama To Renominate Jessica Rosenworcel As FCC Commissioner
Herndon Hasty Joins Cumulus Kansas City As VP/Sales
In Brief - May 21, 2015
May 20, 2015
Bruce Lundvall, Longtime Blue Note President, Dies At 79
Zach Mullins Named Digital Sales Manager For Cox Media Group/Atlanta
Quality Control Music Signs Joint Venture With Capitol Music Group/Motown Records
Spotify Adds Video Content, Podcasts
In Brief - May 20, 2015
May 19, 2015
iHeartCommunications To Pay $1M For Misusing EAS Tones During The Bobby Bones Show
Nielsen Study: Radio Delivers Decision-Makers For American Family Insurance
Triton To Represent XAPP Ad Inventory For jācapps Broadcasters
Pandora To Acquire Next Big Sound
Deezer Expands Content With News, Entertainment and Sports Podcasts
Republic/Island Execs & Artists at the BMA’s
In Brief - May 19, 2015
May 18, 2015
Alpha Media To Purchase Morris Communications Radio Stations
"Party Ben" Gill Joins Pandora
Spanish Broadcasting System First Quarter 2015 Results
Communion Records US Signs Broad Agreement With Capitol Music Group
BMG Acquires US Rock Label Rise Records
In Brief - May 18, 2015
May 15, 2015
Mary Quass, Dan Vallie To Be Honored With The Conclave Rockwell Award For 2015
In Brief - May 15, 2015
May 14, 2015
iHeartMedia Brand Campaigns Win At Festival Of Media Global Awards
Rdio Introduces "Rdio Select"
Music News
Pitch Perfect 2 Comes In At #1
Quick Hits: Taylor Swift, Madonna, Little Mix, Roger Waters
Quick Hits: Foo Fighters, The Rolling Stones, Kanye West, Five Finger Death Punch, Amy Winehouse, Riot Fest
FMQB Photo Pass: MMRBQ 2015
Quick Hits: Sam Smith, B.B. King, Life Is Beautiful festival, Bullet For My Valentine
Taylor Swift Cleans Up at Billboard Music Awards
Chris Brown, Nicki Minaj Lead 2015 BET Awards Nominees
Quick Hits: Taylor Swift, Bob Dylan, Janet Jackson, Nick Jonas, Chinx
Blues Legend B.B. King Passes Away
FMQB Photo Pass: Radio 104.5 Birthday Show
Quick Hits: Eddie Vedder, Drake, U2, LouFest, Earl Sweatshirt
Mumford & Sons Earn Second #1 Album With Wilder Mind
Quick Hits: Pitbull & Chris Brown, Owl City, Jack White & Loretta Lynn, Tedeschi Trucks Band
Quick Hits: Britney Spears & Iggy Azalea, Billboard Music Awards, BMI Pop Awards / P!nk, Jennifer Lopez, Coldplay, BET Experience
Kanye Added To Billboard Music Awards, Receives Honorary Degree
FMQB NOW

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!