Study Shows Increased Interest In Radio Station Web Sites
October 24, 2005

A new study from MediaSpan shows that radio listeners are increasingly heading to their favorite stations' Web sites for streaming radio and podcasts. Their survey found that half of the nearly 35,000 Web users surveyed went online at least monthly to listen to streaming stations, with 11 percent downloading podcasts. Talk radio fans are the most active podcast listeners, with Sports Talk and News/Talk listeners most commonly downloading podcasts.

"Clearly, broadcasters who offer integrated online programming via innovative features such as podcasting and streaming will meet audience demands and strengthen their relationship with their audiences," says MediaSpan CMO Mark Zagorski. "By providing these services in a local environment, stations can compete online with the large streaming portals that have been challenging them for listener mindshare."

Other findings from MediaSpan's survey included: younger targeted formats doing well in podcasting, such as CHR/Top 40 and iTunes being the most popular digital music store, over twice as popular as Napster. Music downloaders were unsurprisingly younger and fans of Alt Rock and/or Hip-Hop.

While podcasting is gaining interest, listening to stations streaming online remained far more popular among those surveyed. Once again, fans of Alt Rock and Urban stations were most likely to listen to their favorite stations online. Additionally, 69 percent of those surveyed currently have broadband internet access at home.

"There is a huge opportunity for stations and advertisers to gain consumer loyalty through streaming. Whereas overall 50% of respondents visit sites (including non-broadcast radio) to stream music and other programming, only 28% seek it on the radio station sites surveyed, either because it is not offered or the experience is poor. Nearly half (44%) said they would visit the local radio site if a quality streaming service was offered. This is a big opportunity for local stations to continue to extend their brand, and stop online erosion from streaming portals," added Zagorski.




 
Breaking News
Pandora AMP Allows For "Large Scale" Artist Analytics
Spanish Broadcasting System Names Eric Garcia Radio Revenue Chief, GM, New York Market
The Conclave To Honor Ginny Morris With The Rockwell Award
In Brief - October 22, 2014
October 21, 2014
Report: Ron Fair Departs Virgin Records
Adobe, Nielsen To Create Comprehensive Measurement Platform For Digital Content
DMR/Interactive Names Doug Smith VP/Marketing Strategy
Triton Digital's August 2014 Ranker: Major News Events Show Impact On Top 20 Streaming Audio Markets
October 20, 2014
iHeartMedia San Francisco Names Mark Adams PD of KYLD & KIOI
Premiere Networks Promotes Claudine Cazian To VP/Programming & Branded Entertainment
Entercom Names Carlos Lamadrid VP/National Sales, Strategic Partnerships
Pandora Hires Steve Bené As General Counsel
In Brief - October 20, 2014
October 17, 2014
In Brief - October 17, 2014
The Week In Review: 10/13-10/17
October 16, 2014
Michael Jordan Named PD At WAMZ
Dan Chertoff Named VP, A&R, RCA Records
Greater Media Chairman, CEO Peter Smyth Named Among The 2014 Giants of Broadcasting
Joe Cuello Joins TuneCore As Chief Creative Officer
Clip Interactive Reports Milestones In Revenue, MAUs, Engagement For Radio Station Partners
iHeartMedia Wins Gold Award At Healthcare Marketing IMPACT Awards
In Brief - October 16, 2014
October 15, 2014
Gayle Troberman Named iHeartMedia EVP And Chief Marketing Officer
John Geary Appointed Market President For iHeartMedia Sacramento
Sun & Fun Media Partners With Premiere Networks For Ad Sales
Music News
Florida Georgia Line, Bob Seger Lead Sales Chart
Quick Hits: Taylor Swift, Foo Fighters, Gwen Stefani, Cold War Kids
Charli XCX, Haim and More Contribute to Hunger Games
Quick Hits: Meghan Trainor, Smashing Pumpkins, Milky Chance
U2 Sits Down For Intimate Radio Special
Quick Hits: Coldplay, Gwen Stefani, Foo Fighters, Dropkick Murphys, Madisen Ward and the Mama Bear
One Direction Reveal Four Tracklist
The Week In Review: 10/13-10/17
Quick Hits: Iggy Azalea, U2, Snoop Dogg / Pharrell, iHeartRadio Fiesta Latina
Pitbull Goes Global In November
Quick Hits: Sam Smith, MTV EMAs, Songwriters Hall of Fame, The Pixies, Fall Out Boy, Bonnaroo
Jason Aldean, Hozier Top Album Sales Chart
Quick Hits: Foo Fighters, Prince, Ariana Grande
Taylor Swift Taps Into the '80s For "Out Of The Woods"
Quick Hits: One Direction, Christina Aguilera / The Voice, Jack White, Kelly Clarkson, T.I., Wilco
FMQB NOW

Chris P, PD
KRQQ & KMIY/Tucson

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!