Study Shows Increased Interest In Radio Station Web Sites
October 24, 2005

A new study from MediaSpan shows that radio listeners are increasingly heading to their favorite stations' Web sites for streaming radio and podcasts. Their survey found that half of the nearly 35,000 Web users surveyed went online at least monthly to listen to streaming stations, with 11 percent downloading podcasts. Talk radio fans are the most active podcast listeners, with Sports Talk and News/Talk listeners most commonly downloading podcasts.

"Clearly, broadcasters who offer integrated online programming via innovative features such as podcasting and streaming will meet audience demands and strengthen their relationship with their audiences," says MediaSpan CMO Mark Zagorski. "By providing these services in a local environment, stations can compete online with the large streaming portals that have been challenging them for listener mindshare."

Other findings from MediaSpan's survey included: younger targeted formats doing well in podcasting, such as CHR/Top 40 and iTunes being the most popular digital music store, over twice as popular as Napster. Music downloaders were unsurprisingly younger and fans of Alt Rock and/or Hip-Hop.

While podcasting is gaining interest, listening to stations streaming online remained far more popular among those surveyed. Once again, fans of Alt Rock and Urban stations were most likely to listen to their favorite stations online. Additionally, 69 percent of those surveyed currently have broadband internet access at home.

"There is a huge opportunity for stations and advertisers to gain consumer loyalty through streaming. Whereas overall 50% of respondents visit sites (including non-broadcast radio) to stream music and other programming, only 28% seek it on the radio station sites surveyed, either because it is not offered or the experience is poor. Nearly half (44%) said they would visit the local radio site if a quality streaming service was offered. This is a big opportunity for local stations to continue to extend their brand, and stop online erosion from streaming portals," added Zagorski.

Breaking News
Jeff Shultz Named SVP/Business Development, CBS Radio
Cumulus Promotes Lee Hammer To OM For KGO & KSFO/San Francisco
Nielsen and Sun Broadcast Group Sign Multi-Year Agreement for RADAR Network Ratings
Jacobs Media Announces "Tech Trends For Radio" Webinar
November 25, 2015
CMG Tampa Appoints John E. Kage Dir. of Branding & Programming at Hot 101.5 FM
November 25, 2015
In Brief - November 25, 2015
November 24, 2015
FCC Fines Drawing Scrutiny In Congress
In Brief - November 24, 2015
November 23, 2015
Bill Hess Named OM At Cumulus-Washington, D.C.
In Brief - November 23, 2015
November 20, 2015
Adams Radio Group Of Delmarva Names Jay Gleason Operations Manager
iHeartRadio Presents Adele¹s Album Premiere Live from Joe¹s Pub 
Radio Mercury Awards Announces Advisory Council
November 19, 2015
Westwood One: The State of American Podcasting
Nielsen: Connecting With Political Millennials Through Music
Jacobs Media Webinar: 10 Mega Trends That Impact Radio
November 18, 2015
Republic Records Promotes Ben Adelson To SVP/A&R
Y100’s TC Wins Dancing with the Savannah Stars
Greater Media's Magic 106.7 To Become Boston's Christmas Station
November 17, 2015
Alissa Pollack To Be Honored At T.J. Martell Foundation’s 16th Annual New York Family Day
Cash Money Records Announces Annual Turkey Giveaways in Miami & New Orleans
Music News
Adele Sells 3.38 Million Albums in the U.S., Debuts at #1
Quick Hits: Soul Train Awards, Foy Vance & Ed Sheeran, Jack's Mannequin, Breaking Benjamin
Adele Announces European Tour Dates
Quick Hits: Adele, Eagles of Death Metal, Charli XCX, Joe Jonas
Adele's 25 Smashes Sales Record
Quick Hits: Charlie Puth, Coldplay, Jack Ü
Bieber, One Direction Lead Billboard 200 Shakeup
One Direction, The Weeknd Win Multiple AMAs
Rihanna Announces Anti World Tour, Teases New Album
Foo Fighters Release Free EP
Quick Hits: Coldplay, U2, The Cure, Wilco
Chris Martin Talks Influences On New Coldplay Record
Quick Hits: Foo Fighters, Justin Bieber & One Direction, American Music Awards, Paris attacks, Tori Kelly
Adele's 25 Won't Be On Streaming Services
Quick Hits: Kelly Clarkson, Missy Elliott, Jimmy Eat World, Freddie Mercury, Bonnaroo

Manny Simon
VP/Adult Formats,
Republic Records

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!