Study Shows Increased Interest In Radio Station Web Sites
October 24, 2005

A new study from MediaSpan shows that radio listeners are increasingly heading to their favorite stations' Web sites for streaming radio and podcasts. Their survey found that half of the nearly 35,000 Web users surveyed went online at least monthly to listen to streaming stations, with 11 percent downloading podcasts. Talk radio fans are the most active podcast listeners, with Sports Talk and News/Talk listeners most commonly downloading podcasts.

"Clearly, broadcasters who offer integrated online programming via innovative features such as podcasting and streaming will meet audience demands and strengthen their relationship with their audiences," says MediaSpan CMO Mark Zagorski. "By providing these services in a local environment, stations can compete online with the large streaming portals that have been challenging them for listener mindshare."

Other findings from MediaSpan's survey included: younger targeted formats doing well in podcasting, such as CHR/Top 40 and iTunes being the most popular digital music store, over twice as popular as Napster. Music downloaders were unsurprisingly younger and fans of Alt Rock and/or Hip-Hop.

While podcasting is gaining interest, listening to stations streaming online remained far more popular among those surveyed. Once again, fans of Alt Rock and Urban stations were most likely to listen to their favorite stations online. Additionally, 69 percent of those surveyed currently have broadband internet access at home.

"There is a huge opportunity for stations and advertisers to gain consumer loyalty through streaming. Whereas overall 50% of respondents visit sites (including non-broadcast radio) to stream music and other programming, only 28% seek it on the radio station sites surveyed, either because it is not offered or the experience is poor. Nearly half (44%) said they would visit the local radio site if a quality streaming service was offered. This is a big opportunity for local stations to continue to extend their brand, and stop online erosion from streaming portals," added Zagorski.




 
Breaking News
Emmis Announces Executive Promotions
iHeartRadio Joins Snapchat Discover
Pandora Listeners Receive More Uninterrupted Hours With Sponsored Listening
July 24, 2015
Radio Industry & SESAC Reach Settlement
CBS Radio Names David Yadgaroff As SVP/Market Manager For Philadelphia
In Brief - July 24, 2015
July 23, 2015
Frankie V. Heads Home To Boston
Major Changes at CBS RADIO
In Brief - July 23, 2015
July 22, 2015
VH1 President Tom Calderone Exits The Network
Jordan Lee Named PD At 88Nine Radio Milwaukee
July 21, 2015
Cumulus Promotes Hayden Green To OM For Fort Walton Beach/Destin
Rich Bengloff Stepping Down As A2IM President
In Brief - July 21, 2015
July 20, 2015
CBS Radio Names Scott Herman Chief Operating Officer
CBS Radio Restructures Senior Leadership Team
Leigh McNabb Named PD Of KZPT/Kansas City
Third Annual KBA WKU Radio Talent Insitute
In Brief - July 20, 2015
July 15, 2015
eQB NOW
The Week In Review: 7/13-7/17
Entercom Taps Tony Lorino As PD Of Star 94/Atlanta
Nielsen Music Canada Releases 2015 Mid-Year Report
iHeartMedia Names Kenny Day SVP/Political Sales & Strategy
Music News
Rapper Future Hits #1 With Surprise Album
Quick Hits: U2 & Lady Gaga, Disclosure & Sam Smith, Ed Sheeran, Mariah Carey, Bobbi Kristina Brown, Guns N' Roses, Sevendust, Joseph Jackson
Ed Sheeran TV Special To Air On NBC
Quick Hits: Five Finger Death Punch, Prince, Meg Myers, The Grateful Dead
Quick Hits: Lil Wayne & Charlie Puth, Vance Joy, Lana Del Rey
Quick Hits: Selena Gomez, James Blake / Kanye West, Incubus
Taylor Swift, Ed Sheeran Lead MTV VMA Noms
Quick Hits: Chvrches, Korn, HardDrive Live Tour, Wilco
Singer/Actor Tyrese Gets His First #1 Album
Quick Hits: Made In America Festival, Little Mix, Kanye West, Big Sean, Minus The Bear, Don Henley, AC/DC's Phil Rudd
Wilco Surprise The Galaxy With New Album Star Wars
The Week In Review: 7/13-7/17
Quick Hits: Calvin Harris, Ed Sheeran / Jamie Lawson, Lil Wayne
Justin Bieber Working with Jack On Next LP
Quick Hits: Katy Perry, Chvrches, David Gilmour, Gorillaz
FMQB NOW

Jonathan Shuford, PD
WRVW/Nashville

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!