Thursday, September 09, 2010
Advertisement:
What is RSS/XML?
Subscribe to FMQB News.

Study: Radio Is Still Top Teen Source For Music
June 26, 2009

Nielsen has released a new study, entitled "How Teens Use Media." Subtitled "A Nielsen report on the myths and realities of teen media trends," the study looks at each aspect of media consumption by the average teenager. Focusing specifically on the "Music & Radio" section, the study examines the idea that radio is losing teens to MP3 players and the Internet.

Nielsen says that while the 'myth' is that teens no longer rely on radio for music, their data found that radio is still a top source of music consumption for teenagers. Globally, 16 percent of teens surveyed said radio is their #1 source of music, with another 21 percent saying it was their #2 source.

However, the study finds that MP3 players lead the pack, with 39 percent saying it was their primary source of music consumption, followed by their home computer at 33 percent. Radio was divided into two segments: car radio (ten percent) and radio at home (six percent).

Using data from a Scarborough Research study from 2008, Nielsen found that Pop/CHR was the most popular format among older teens (ages 18-20), followed by Rhythmic CHR and Country.

Also, Nielsen's study found that 75 percent of teens globally listen to "at least some" CDs every week. The typical teen purchased more than three CDs in 2008, though that average was lower in North America, where the typical teen bought an average of just over two.

The entire study can be read here in PDF format.




 
Breaking News
Roger Faxon Reorganizes EMI
Missouri AG Suing Sirius XM Radio
SNL Kagan Predicts Further U.S. Ad Market Growth
In Brief - September 8, 2010
FMQB FYI... Links You Should Know About
September 7, 2010
UMG Loses Lawsuit Over Eminem Royalties
In Brief - September 7, 2010
September 3, 2010
e-QB NOW
The Week In Review: 8/30 -9/3
Emmis Vote Now Delayed Until Next Wednesday
Programming Changes At Beasley-Las Vegas Cluster
Howard Stern "Pretty Sure" He'll Leave Sirius
In Brief - September 3, 2010
FMQB FYI... Links You Should Know About
September 2, 2010
Haze Upped To PD at KHTS/San Diego
Erik Bradley Adds APD/MD At Fresh 105.9/Chicago
Sony Introduces "Music Unlimited" Service
What Happened To Extended iTunes Song Samples?
In Brief - September 2, 2010
September 1, 2010
Apple Unveils Newest iPods, iTunes Upgrade
Universal Music Revenue Up 2.8% In Q2
Sony To Rival iTunes With New Digital Service
In Brief - September 1, 2010
August 31, 2010
Smulyan Faces Further Troubles With Emmis Privatization
CBS Flips WSJT/Tampa To Hot AC "Play 98.7"
Music News
Disturbed Scores Fourth #1 Album
Quick Hits: Alice In Chains, Katy Perry, The Beatles, Hinder, Rush, Spider-Man, Phish, Phoenix, KT Tunstall
Kanye Still Lamenting Taylor Swift Incident
Rihanna Already Dropping Loud New Album
Quick Hits: Jane's Addiction, Ludacris, Rise Against, Cee Lo, U2, Kings Of Leon, Shelby Lynne & Allison Moorer, Methods Of Mayhem, Rob Halford
Eminem, Jay-Z Light Up Motor City
The Week In Review: 8/30 - 9/3
Kings Of Leon Reveal Come Around Sundown Track List
Quick Hits: Snoop Dogg / Katy Perry, T.I., Ben Folds, CS&N
Corey Taylor "Conflicted" About Continuing Slipknot
FMQB Retro-Active: Ken Sharp Takes An In-Depth Look At The New John Lennon Catalog Campaign
Quick Hits: T.I. & Tiny, Mariah Carey, 50 Cent, Snoop Dogg, Diddy, Chris Brown & Tyga
Scott Weiland Launches Clothing Line
Katy Perry's Dream Comes True
Drake, John Mayer Have A Platinum July
FMQB NOW

Bob Struble
iBiquity President and CEO



Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!