EMI Music has announced a number of senior digital executive appointments within its central marketing organization and in its regional marketing teams. These executives will help EMI Music drive digital consumption. Cory Ondrejka, who was recently appointed as EVP of Digital Marketing within EMI’s central marketing organization, commented, "Digital is everyone’s job at EMI. We’ve built a network of central and regional digital experts who make sure our entire organization has the tools and information needed to help our artists in the digital marketplace and to give consumers what they want. We are driving experiments, and developing new ways to monetize the music our artists create, building new capabilities and getting and sharing insights about what kinds of music products and services today’s consumers are looking for."

The following executives have been appointed to Ondrejka’s global digital marketing team at EMI Music. They will work closely with EMI Music’s regional digital marketing heads for its New Music and Catalog units: Syd Schwartz, who formerly oversaw digital strategy for EMI Music in North America, has expanded his role to a global one with his promotion to SVP of Digital Marketing; David Boyle has been appointed VP of Consumer Insight and Validation; Eric Case, formerly with Google, has been named VP, Marketing Platforms; and Charlotte Robertson has been appointed VP of Consumer Reach.

Additionally, EMI's regional digital marketing heads include: Dan Duncombe, who has been promoted to VP of Digital Marketing for EMI Music in the UK & Ireland; Achim Fettig, who has been appointed SVP of Digital Marketing for Continental Europe; Bob Heinemann, who has been named VP, Interactive Marketing in North America; and Geoff Smith, who was appointed as Digital Director for the company’s Catalog unit.