Clear Channel Communications has announced the 4A’s 2009 O’Toole Awards winners of its $1 million in free advertising, recognizing outstanding work in advertising creative. The best large, mid-sized and small agency award recipients, receiving $300,000 each, include BBDO New York, BBH and Barrie D’Rozario Murphy, respectively. Ogilvy & Mather New York won $100,000 for their cause-oriented work in the category of Best National Public Service Campaign. The four winners will benefit from targeted advertising outreach through Clear Channel’s radio, digital and outdoor platforms. The combined platform targets more than 150 million consumers each day across AM/FM radio broadcasts, online and mobile streams and on-demand audio and video, in-vehicle navigation systems, digital video billboards, taxi media, transit shelters, and other outdoor displays.
"We have entered a bold, exciting moment in advertising and The O’Toole winners stand as essential pillars upholding an aspirational level of excellence," stated John Partilla, EVP of Clear Channel Communications and President of Global Media Sales. "The competition between leading agencies was formidable and the victors now have the opportunity to further extend their brands through our multichannel assets."
"We’re honored by Clear Channel’s generous support and contribution to this year’s O'Toole Awards," added Chuck Porter, Vice Chair, 4A's Board of Directors and Chairman, Crispin Porter + Bogusky. "The creativity and original thinking demonstrated across each category was simply remarkable and we’re delighted that winners will walk away with the additional honor."