| Detroit Radio Gets Amped |
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October 5, 2009
As exclusively reported by FMQB on Friday, CBS Radio’s Smooth Jazz 98.7 WVMV/Detroit made the switch to a Top 40 format at 5 p.m. EST on Friday. The new addition to the Motown airwaves kicked off with songs like Beyoncé's "Sweet Dreams," Black Eyed Peas' "I Gotta Feeling" and Eminem's "Lose Yourself" before finally branding itself as AMP Radio at 8 a.m. today. This marks the second AMP Radio station in the CBS portfolio to launch this year after KAMP/Los Angeles, and the 12th CHR formatted station in the company.
Dom Theodore, VP of Contemporary Hit Radio Programming for CBS Radio, commented, "This station is ALL about the hits, and we intend to build the next powerhouse top 40 on a number of integrated platforms. 98.7 AMP Radio will be a full 360-degree audio and visual experience that will continue to evolve in step with the latest trends in music."
Senior VP and Market Manager for CBS Radio-Detroit, Debbie Kenyon, added, "AMP Radio is a one stop destination for teen and young adult music fans – a highly savvy and interactive audience. We've seen more interest in this format from this audience than with any other, and our top 40 stations are performing better than ever for the company. We've made a number of moves to expand our footprint in this area to much success and we’re thrilled to be the next in a long line of great stations."
AMP Radio can be heard on-air, online at 987ampradio.com, and via a variety of mobile devices, including the iPhone, iPod Nano, Zune and select Blackberry devices. 987ampradio.com offers new music videos and the ability to learn more about the artists, as well as giving access to information about station events and appearances. The new station's website will be the hub for everything music related, and posts on Twitter (twitter.com/987ampradio) and Facebook (facebook.com/987ampradio) will keep audiences informed.
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David Goodman
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