Volvo Cars of North America (VCNA) today announced it is the first automaker to offer HD Radio technology as a standard feature across its entire product line. "By becoming the first in the industry to offer HD Radio Technology across our entire product line, Volvo is showing our loyal customers that we’re dedicated to innovation and providing them the most pleasurable driving experience at affordable costs," said Doug Speck, President/CEO of Volvo Cars of North America, LLC. "With our 2010 and 2011 models, Volvo drivers can expect the best in audio quality, more music and news/talk through multicast channels, and advanced data services with scrolling text that shows artist name and title, and much more. This is a huge benefit to all Volvo owners and we’re sure they’ll be pleased."

"HD Radio Technology is making enormous inroads in the automotive market and Volvo is leading the industry," stated Jeff Jury, COO, iBiquity Digital Corporation. "More stations are going digital each day, increasing the programming options for everyone with HD Radio receivers. Volvo drivers are now able to hear new local channels, with formats spanning unsigned acts and Indie Rock to Smooth Jazz and Classical. We’re certain that other automakers will follow Volvo’s lead in adding this technology as standard."

The 2010 Volvo model line-up is currently available at dealerships, which include the S40 T5, V50 T5, C30, C70, S80, V70, XC60, XC70, and XC90 models.