Premiere Radio Networks announced that it will launch to radio programs from Motley Crue bassist Nikki Sixx. The first, Sixx Sense with Nikki Sixx, is designed for Rock/Alternative music stations and will launch in January 2010. Hosted by Sixx, the program will air nationwide Monday through Friday from 7 p.m. to midnight local time. Each night, Sixx will discuss music and lifestyle topics as he gives listeners a backstage look at the world and mind of a Rock star. He'll welcome celebrity guests, artists and other fascinating characters from all walks of life, coupled with radio station playlists.
In addition, Sixx will host a two-hour weekend program titled The Side Show Countdown with Nikki Sixx. Debuting in January 2010, Sixx will air top-charting songs, showcase new and emerging artists, and welcome guests from the worlds of music and entertainment. The program will be available on Saturday or Sunday between 6 a.m. and midnight. Sixx will broadcast both programs from Premiere’s Los Angeles studios.
"Radio has been instrumental in almost every successful endeavor of mine and it is the best way to connect with a wide audience on a daily basis," commented Sixx. "I look forward to being involved in every aspect of building Sixx Sense, from the content of the show, to the website, to the logo, to the music beds, to of course, hosting every day."
Premiere Radio Networks SVP of Programming Jennifer Leimgruber added, "We are tremendously excited for the opportunity to work with Nikki Sixx and to make great radio together. The combination of his passion for music, unbridled creativity, humor, curiosity and dedication will create a program that surprises and entertains a wide range of listeners."