CBS Radio is bringing four of its most recognizable stations to HD Radio receivers in a number of markets outside of their broadcast area. Starting today (10/30), New York's WFAN-AM Sports station will be available to listeners in three Florida cities. WOCL-FM HD3 (105.9)/Orlando, WLLD-FM HD3 (94.1)/Tampa and WEAT-FM HD3 (104.3)/West Palm Beach will all carry WFAN's sports programming. Also today, the ever-popular KROQ/Los Angeles is launching in the San Diego area through KSCF-FM HD2 (103.7). In turn, KSCF-FM (Sophie @103.7) has been made available to Los Angeles audiences via KAMP-FM HD2 (97.1). Early next month, sports fans in Hartford will be pleased to find WBZ-FM, The Sports Hub, on their local WTIC-FM HD3 (96.5).
"From its inception, CBS Radio has embraced HD Radio and aggressively moved to upgrade our stations with this forward thinking technology," said VP of Programming Chris Oliviero. "Digital radio has afforded the industry a way to expand its audience and increase brand awareness, while giving listeners unmatched sound quality. We're thrilled to expose our best in class stations to like minded audiences in cities across the county."
Added Mark Chernoff, VP, Programming, CBS Radio New York and OM of WFAN, "WFAN is a renowned brand with fans of the station located all over the United States - many of them in Florida. And as the home to many transplanted New Yorkers, Floridians will now have an outlet to hear about and discuss New York sports."