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Michael Jackson's This Is It Extends Its Stay

November 2, 2009

After Michael Jackson's This is It raked in $101 million worldwide in its first five days, Sony has decided to extend the run of the film beyond its originally planned two-week engagement. This Is It now will be in U.S. theaters through Thanksgiving weekend, and Sony plans to extend the run of the movie overseas on a country-by-country basis. The movie earned $21.3 million domestically over the weekend, bringing its U.S. total to $32.5 million since it was released on Wednesday. The totals easily made This Is It the #1 movie in America, beating out the #2 thriller Paranormal Activity, which brought in $16.5 million. This Is It also pulled in $68.5 million overseas, including $10.4 million in Japan, $6.3 million in Germany, $5.8 million in France and $3.2 million in China, according to Billboard.com.

As reported last week, the Jacko-mania that has ensued since his death has landed Jackson on Forbes' annual list of the top-earning dead celebrities. Jackson's estate has accumulated $90 million since his death in June, which put him at #3 on the list behind French fashion designer Yves Saint Laurent and composing duo Rodgers & Hammerstein. Elvis Presley, who normally leads the pack of dead celebs, was knocked down to #4 this year.

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