Popular Internet radio site Pandora has its sights set on moving beyond computers and mobile devices, and in to automobiles. SlashGear.com reports that Pandora Chief Technology Officer Tom Conrad revealed at the SF Music Tech Summit that the company is working on a plan to offer free, in-car streaming.

Conrad said that approximately half of Pandora's users listen to the service in their car, via mobile devices and other means. Pandora is in talks with the auto companies, including Ford, to develop some sort of hands-free methods of getting the service into cars.

Pandora's long-term, in-car goal is to be integrated into vehicle entertainment systems, complete with a subscription price tag included in the cost of the vehicle itself. Conrad said such a service would be positioned to challenge terrestrial and satellite radio. He said there is no time table for this project, but did note that Pandora would be making some announcements about such a service at January's Consumer Electronics Show.