CBS To Flip B94 To 93.7 The Fan In Pittsburgh
January 19, 2010

CBS Radio in Pittsburgh has announced that on Monday, February 15, the company will debut Sports Radio "93.7 The Fan," carrying the call letters KDKA-FM. As originally reported last Friday, January 15, the move converts CHR WBZW(B94) to 93.7 The Fan.

CBS Radio SVP & Pittsburgh Market Manager Michael Young exclusively told FMQB, "We’re building this radio station with the sole focus and mantra of providing all sports all the time to the Pittsburgh fans, billing ourselves as the voice of the fans of Pittsburgh."

There have been some central issues that may have strategically led to this decision. CBS operates WZPT (Star 100.7) a mainstream Hot AC station which closely borders the mainstream CHR approach of B94. Too close for comfort could be the call here and a switch to Sports could better balance the CBS-Pittsburgh cluster, which also includes Country outlet WDSY (Y108) and AM News/Talker KDKA.  

Young continues, "From a market positioning perspective, both B94 and Star 100.7 sit right next to each other with very limited space because they have competitors on both ends. My analogy is it’s like having a living room in your house with two gigantic sofas that don’t fit right, but what does fit right is one beautiful sectional. We’re taking B94’s popular Hits format and blending it with Star to create one big Pop music station for the audiences that both B and Star have. Star will remain a Hot AC station, with the music and presentation now being a little hotter."

The personnel changes obviously affect B94 as well as Star 100.7. Bubba, from the B94 morning show will be joining the morning show at Star making the new show J.R., Shelley & Bubba. This reunites Shelley and Bubba who previously worked together on B94. Melanie Taylor, formerly of B94 mornings, will do middays at Star. Scott Alexander, the former midday host on Star will segue to APD/afternoons at the station. Zack, who was doing weekends at B94, will segue to nights at Star, which ran jockless evenings prior to this point.

Departing the CBS Pittsburgh cluster are Kobe (APD/afternoons at B94), Jonny Hartwell (APD/afternoons at Star), Flick (nights at B94), while B94 midday guy Coop is transferring to Detroit to join sister CBS Country station WYCD.

Kobe, who joined the new B94 in November 2007 as the second hire for the station at the time, can reached at: kobeonradio@gmail.com or 412-526-8817. 

During the interim prior to the February 15 launch date, B94 will continue to play Top 40 hits while cross promoting Star 100.7. B94 was reactivated as a CHR on October 5, 2007. The station’s first venture with CHR ran 1981-2003.




 
Breaking News
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
iHeartMedia Names Geoff "G-Off" Owens PD For KXJM/Portland & KUBE/Seattle-Tacoma
c3 & FMC Statement: Elimination of the NEA, NEH, and CPB Indefensible, Shameful, and Senseless
iHeartMedia Introduces SmartAudio
Condé Nast Acquires Pop2Life And Ribyt
March 15, 2017
Radio One Houston Names DJ Riddler MD & On-Air Talent/Mixer For KROI (92.1 Radio Now)
iHeartMedia Names Mark Fuhrman Area President in Pittsburgh/West Virginia Region
REAL 103.9/Las Vegas Names Roxy Romeo APD/MD
iHeartMedia Washington, D.C. Debuts Cherry Blossom Radio
KBEB/Sacramento Names Bryan "B-Dub" Washington PD
iHeartMedia Portland Debuts The New 103.7 The Legend
March 14, 2017
The iHeartRadio Music Festival Returns to Vegas This September
KMGA (99.5 Magic FM) Adds Bryan Simmons as PD/PM Drive, Doug Durocher as AM Co-Host
Veteran Music Exec and Producer Tommy LiPuma Passes Away
Magic 92.5 Turns 20 With An All-Star Birthday Bash
March 13, 2017
Alpha Media Portland Names Sean Demery PD At KINK FM
Music News
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
Ed Sheeran Earns Biggest Debut Week of 2017
Quick Hits: Drake, Pearl Jam, Fifth Harmony
Lorde's Melodrama Arrives June 16
U2 Announce 30th Anniversary Joshua Tree Box Set
Ed Sheeran Announces Massive North American Tour
Quick Hits: Halsey, Charli XCX
FMQB NOW

Sam Milkman, EVP
Coleman Insights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!