Triton Media and Jelli have announced that their new crowdsourced radio programs, Rock Jelli and Pop Jelli, have launched into national syndication. They will air in markets from coast to coast and are also streaming live at jelli.net.
Jelli and Triton have signed deals with 10 stations: WBOS/Boston; WPST/Trenton; KXTE/Las Vegas; WJBX/Fort Myers, FL; WJLK/Jersey Shore, NJ; WKRL/Syracuse; WKLL/Utica, NY; KISN/Bozeman, MT; KBAZ/Missoula and KTRS/Casper, WY.
Jelli is a web-based interface that lets listeners search a catalog of songs and vote for what they want to hear. Other users vote songs up or down to decide what will actually air next. When a song is actually playing on the air, listeners can also vote on it as well.
"Each version of Jelli, Rock or Pop, is designed to provide the player both a fun and engaging experience at their favorite radio station's website, and the casual listener a rich and entertaining new form of radio," commented Kirk Stirland, president of programming at Triton's Dial Global syndication division. "Jelli is designed to fit right into the sound of each affiliate station, and to stand out to both listeners and players as a unique experience."
Dave MacDonald, SVP/Market Manager at CBS Radio said, "We were excited about the success of Jelli's initial launch in San Francisco, and are now putting X107.5 Las Vegas in the hands of the listeners, allowing them to control the broadcast in real time."
Donovan Short, regional operations manager at GAPWEST Broadcasting said, "Jelli allows us to engage our listeners and offer them a level of real-time control and accessibility that's unprecedented. It allows us to actively expand our online footprint, and draws them in via the gaming-social networking-online world they're already living in."
Michelle Stevens, EVP of Programming at Nassau Broadcasting Partners said, "With Jelli, 94.5 PST integrates the personal benefits of a web-based music service with the interactive approach of social networking, combining them both with our terrestrial brand and providing listeners direct and possibly immediate impact as to the next songs that play live on the air. The listener's empowerment to actively program the station and follow along with others through the social networking mechanism is very exciting."
"We're undergoing a cultural transformation driven by the social web giving a new voice to millions and millions of consumers," said Mike Dougherty, Jelli CEO. "Jelli lets radio stations take advantage of this shift and give their listeners something that's both empowering and outrageously fun."