Arbitron CEO Bill Kerr will be meeting later this week with House Oversight and Government Reform Committee Chairman Edolphus Towns (D-NY) to discuss PPM issues and concerns. Speaking at a Credit Suisse investor conference on Monday, Kerr said that at the meeting he wants to talk about Arbitron's proposal to gradually shift all PPM markets to address-based panel recruitment. However, he cautioned that changing the methodology may not necessarily produce any change in the ratings.

"I’m not sure whether it will, in fact, change the ratings. I think it will, in fact, help us reach more effectively, particularly the 18-34-year-old group. That is one of the groups that is hardest to reach and I think that is where the cell phone activity will be most beneficial," Kerr said, referring to ongoing efforts to include more cell phone-only households in Arbitron's samples. Address-based recruitment is expected to bring in more cell phone-only households.

"We have been in very active dialog with both the MRC [Media Rating Council] and with the members of the [PPM] Coalition," Kerr also told the gathering in Florida, according to an RBR.com report. "I am hopeful that we have a game plan and a timetable which seems to make sense for all parties that will enhance our ability to achieve the accreditation that we’re looking for with our markets – and also can be done in a way that is responsible for us in terms of being a commercial enterprise concerned about our shareholders. And one that will be helpful for radio in aggregate, not simply for a subset of players in the field."