Arbitron has released data from its RADAR 104 National Radio Listening Report, which will be fully released next Monday, March 22. According to RADAR 104, radio currently reaches over 239 million Americans ages 12+ in an average week. This works out to approximately 93.1 percent of persons ages 12+, while 91 percent of teens tune in to radio every week. Network radio reaches 87 percent of Adults ages 18-34, up from 84 percent a year ago.

RADAR 104 also found that more than 93 percent of Black Non-Hispanic persons and 94 percent of Hispanic persons, aged 12+ tune into radio over the course of a week. Radio also reaches about 93 percent of both Black Non-Hispanic persons and 95 percent of Hispanic persons aged 18-49 over the course of a week. Network affiliated stations reach 90 percent of Black Non-Hispanic persons, and 85 percent of Hispanic persons, aged 12+.

Radio also reaches 96 percent of college graduates aged 25-54, according to RADAR 104. Ninety-six percent of adults aged 25-54 with a college degree and an annual income of $50,000 or more tune into radio over the course of a week. Also, network affiliated stations reach 88 percent of college graduates aged 18-49 with a household income of $75,000 or more. All radio stations reach 96 percent of this age group.