The M•A•C cosmetics company has named Christina Aguilera and Missy Elliott as spokespeople for the new Viva Glam Lipstick and Lipglass, which are the primary fundraising products for the M•A•C AIDS Fund. All proceeds from the sale of the lipstick and lipglass will go the fund, which provides money for the daily care of those with HIV/AIDS and promotes awareness and prevention programs. By early March, the neutral pink with pearl lipglass and the luster lipstick will both be sold in M•A•C’s 750 locations around the world. The other spokespeople in the campaign are supermodel Linda Evangelista, actress Chloë Sevigny and Boy George. According to M•A•C, these global icons exemplify the M•A•C motto, "all ages, all races, all sexes," and communicate the Viva Glam message within their respective fields worldwide.