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Rock Up Close: Lou Brutus…Radio’s Last Hope

Lou Brutus

Lou Brutus is a man of many talents. A renowned radio raconteur playing very loud music and talking nationally to rock stars large and small as he is listened to by millions each week. He is entering his 15th season as host of the nationally syndicated hardDrive with Lou Brutus and is also host of its weeknight counterpart hardDrive XL. During the day, he is Senior Director of Active Rock Programming at Sirius XM. He lives, breathes and defecates music. He has crowned himself as “Radio's Last Hope.”
eQB presents excerpts from the August FMQB magazine

Rock Up Close: Lou Brutus…Radio’s Last Hope

"I guess the two best feelings are knowing that, at least in some small way, I’ve helped to bring worthy artists onto the scene as well as the feeling of satisfaction from working on something I love so much with people that I have such tremendous respect for including Roxy Myzal, Andy Denemark, Tiz, Bill, Zak and the rest of our crew."

"The fact we have Randy Hawke programming the
hardDrive XL tunes means we’ve got one of the sharpest brains in radio minding the musical store which is another enormous plus. The reaction from the listeners and the growth of the show are beyond what I could have hoped for. People are passionate about it to the point of madness."

WRCX was plain insanity with an unbelievable staff and the most evil creative streak witnessed by civilized man. It’s run may not have been as long as some other stations but I am reminded of Joseph Turkel’s line to Rutger Hauer in Blade Runner, 'The light that burns twice as bright burns for half as long - and you have burned so very, very brightly.'"

"I think the most fulfilling thing I’ve done in terms of on air work at SiriusXM is as host of the Artist Confidential series. I’ve not only done these long form interviews with rockers like Smashing Pumpkins and Cheap Trick but jazz artists like Harry Connick Jr. and country artists like Reba McEntire and Wynonna. Having The Oak Ridge Boys harmonize on “Seven Nation Army” five feet in front of your face is an experience I wholeheartedly recommend to anyone who can make it happen. This has also given me the opportunity to show my ability to work with artists in any format, which I believe allows me to further broaden my career."

"Artist relationships are the cornerstone of hardDrive, XL and everything else I do. The list of artists who’ve received their first airplay courtesy of the shows is enormous including Godsmack, Disturbed, Slipknot, Sevendust, Breaking Benjamin and countless others. They know when they take the time they are not only reaching an enormous audience but they are going to be put into the best possible light. It’s also why they come back time and time again. "

"I received one of the nicest compliments I ever got when Rob Zombie said, “I hate doing interviews but love seeing your name on the day sheet. I know that I’m going to have a really interesting conversation.” Coming from a person whose talents I respect so much means a lot. "

"I’m often asked by other radio brethren, “Why do you get to do all these artist things?” I tell them it’s a mix of hard work and professional courtesy. Always be respectful of other people. Be on time. Say “please” and “thank you.” Show them the respect of knowing all facets of their life. They’ll appreciate it and you’ll also be prepared for the conversation to go in any direction. Also, you’re not there to get wasted and join the party. If you wanna get loaded then go out in the crowd and don’t embarrass yourself in front of your peers."

** QB Content by Michael Parrish ** 

Also in the FMQB August Magazine:
Artist Spotlight: Drowning Pool Bassist Stevie Benton
"This is what the band is now, this is Drowning Pool. Either accept it and dig it, or go on to something else."


Nikki Nite,
VP of Prog. & Ops,

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