Arbitron & Jacobs Media To Unveil "Goin' Mobile" Study
September 13, 2010

At the 2010 NAB/RAB Radio Show, Arbitron and Jacobs Media will showcase key findings from their collaborative study "Goin’ Mobile," which examines the impact of the smartphone on consumers, and the implications for broadcasters. The "Goin’ Mobile" study presentation will kick off the NAB/RAB Radio Show on Thursday, September 30, at 9 a.m.

"Everyone knows that mobile devices are a major game-changer for consumers, as well as for media companies," says Dr. Ed Cohen, VP of Research Policy and Communications at Arbitron. "They’re always ‘on,’ and people sleep with them and never leave home without them. We collaborated with Jacobs to better understand how the explosive growth of smartphones has impacted the social and business interactions of consumers."

Earlier this year, Jacobs Media observed and videotaped the smartphone usage of 18 persons aged 18 to 49 in Cleveland, Los Angeles, Dallas and Baltimore, over a 24-hour period.

"We originally thought this study would be about the various functions and apps that people use on their smartphones," says Jacobs Media President Fred Jacobs. "That was before the first interview. What we learned is that smartphones have become more essential than any device people own. They are a lifeline and a conduit to business, personal relationships, currency, productivity, entertainment, and more. We will be showing the stories behind the data, and the results are fascinating."

"Goin’ Mobile" takes you into bars, cars, workplaces and homes to examine the far-reaching effects of these devices and how they are changing lives. A video preview of "Goin’ Mobile" can be found at:

Breaking News
Entercom Charlotte Names Michael De Amicis Director of Sales
Entercom Charlotte Signs Contract Extension with Bo Thompson
April 27, 2017
iHeartMedia And Elvis Duran Announce New Long-Term Agreement
SiriusXM Acquires Automatic Labs Inc.
Insomniac & iHeartMedia Launch EDC Radio Exclusivley On iHeartRadio
April 26, 2017
Cox Enterprises Names Alexander C. Taylor President/CEO
Delilah Inducted Into NAB Broadcasting Hall of Fame
April 25, 2017
CBS Radio Unveils New "Airtime Analytics" Measurement Tool
Entercom Rochester Names Michael “Mud” Gross PD At WCMF-FM
IFPI Report: Global Recorded Music Revenues Increase by 5.9%
Tom Calococci Joins Sheet Happens Prep For Affiliate Relations/Content Creation
CBS Radio Stations Take Home 25 Regional Edward R. Murrow Awards And 4 Overall Excellence Awards
April 24, 2017
Coran Capshaw To Be Honored With City of Hope's 2017 Spirit of Life Award
Cumulus Appoints Nic Merenda VP/Market Manager For Topeka, KS
Alpha Media Brings Throwbacks To San Antonio
iHeartMedia St. Louis Names Jules Riley PD For 93.7 The Bull
J. Anthony Brown Joins The Steve Harvey Morning Show
April 21, 2017
Cumulus Promotes Heather Gersten To APD At WWLI/Providence, RI
April 20, 2017
iHeartMedia Washington, D.C. Names Tommy Chuck PD For WASH-FM
iHeartMedia Names Jeff Wyatt SVP/Programming For Baltimore, MD
Radio One DC Expands WMMJ-FM Listenership
April 19, 2017
CBS Radio's 'SPF" In Las Vegas Expands To Two Nights With Linkin Park
Music News
Deluxe Reissue of Purple Rain Set for June 23 Release
Harry Styles Sets Massive 2017 World Tour
Jack White Inks Publishing Deal With UMPG
Quick Hits: Katy Perry, Fall Out Boy, Haim
Kendrick Lamar Earns Biggest Chart Debut of 2017, Announces Tour
Quick Hits: Haim, Katy Perry, Madonna
Quick Hits: Harry Styles, Beyonce, Bumbershoot Festival, Life is Beautiful Festival, Phoenix, Paul McCartney, Elton John, Madonna
Quick Hits: Tori Amos, Kings Of Leon
Quick Hits: Beyonce, Rise Against
Prince EP Release Blocked By Lawsuit
Paramore Announce New Album After Laughter
Controversy Over New Prince EP
Quick Hits: NIN, QOTSA, Coldplay, Big Boi
FMQB Retro-Active: A Look Back at ELP
The Chainsmokers Debut Atop Billboard 200

Nikki Nite,
VP of Prog. & Ops,

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!