Study: Radio Still Dominates In-Car Audio
September 27, 2010

Vision Critical has released a study of drivers in the U.S., Canada and Great Britain, examining their in-car audio habits. While terrestrial radio still dominates listening in the car, digital music options continue to gain in popularity. In the U.S., 85 percent of those surveyed listened to the radio in the previous week, along with 78 percent in Great Britain and 90 percent in Canada.

CD and cassette players were the second most popular option, with 49 percent of those surveyed in the U.S. listening in their car in the previous week, along with 62 percent in Great Britain and 49 percent in Canada as well. Smartphones, iPods and other MP3 players were all together in one category, as 23 percent in the U.S. listened in the previous week, along with 26 percent in Great Britain and 25 percent in Canada.

Sirius XM Satellite Radio was listened to by 16 percent in the States and 15 percent in Canada (it is unavailable in Britain, of course). The last category of "streamed audio programs or podcasts on their smartphones through their vehicle's stereo system" was listened to by nine percent of U.S. respondents, seven percent in Great Britain and just two percent in Canada.

When asked to gauge their interest in in-car audio systems featuring online music and streaming radio services, 20 percent of U.S. respondents were "very interested," while 38 percent were "somewhat interested." Vision Critical notes that:

- Online music streaming services such as Pandora and Spotify appear to be driving interest in online in-car audio. Interest in online in-car audio is highest in the U.S. (where people have access to Pandora) and Britain (where Spotify is available).

- Younger, male-skewing radio formats are likely to feel the first blast of any impact. Men and younger respondents show the greatest interest in hooking up in-car audio alternatives.

- We should be careful to assume that increased use of in-car audio alternatives will displace listening to terrestrial or satellite radio. Even considering the prospect of online audio services in the car, these new alternatives may simply replace the use of other forms of music such as CDs, much like CDs replaced cassettes and 8-tracks.

- Online in-car access provides opportunities for radio stations that embrace interactive and mobile platforms. Given the options that are becoming available, listeners will be expecting more from their radio station than a linear broadcast.




 
Breaking News
Entercom Charlotte Names Michael De Amicis Director of Sales
Entercom Charlotte Signs Contract Extension with Bo Thompson
April 27, 2017
iHeartMedia And Elvis Duran Announce New Long-Term Agreement
SiriusXM Acquires Automatic Labs Inc.
Insomniac & iHeartMedia Launch EDC Radio Exclusivley On iHeartRadio
April 26, 2017
Cox Enterprises Names Alexander C. Taylor President/CEO
Delilah Inducted Into NAB Broadcasting Hall of Fame
April 25, 2017
CBS Radio Unveils New "Airtime Analytics" Measurement Tool
Entercom Rochester Names Michael “Mud” Gross PD At WCMF-FM
IFPI Report: Global Recorded Music Revenues Increase by 5.9%
Tom Calococci Joins Sheet Happens Prep For Affiliate Relations/Content Creation
CBS Radio Stations Take Home 25 Regional Edward R. Murrow Awards And 4 Overall Excellence Awards
April 24, 2017
Coran Capshaw To Be Honored With City of Hope's 2017 Spirit of Life Award
Cumulus Appoints Nic Merenda VP/Market Manager For Topeka, KS
Alpha Media Brings Throwbacks To San Antonio
iHeartMedia St. Louis Names Jules Riley PD For 93.7 The Bull
J. Anthony Brown Joins The Steve Harvey Morning Show
April 21, 2017
eQB NOW
Cumulus Promotes Heather Gersten To APD At WWLI/Providence, RI
April 20, 2017
iHeartMedia Washington, D.C. Names Tommy Chuck PD For WASH-FM
iHeartMedia Names Jeff Wyatt SVP/Programming For Baltimore, MD
Radio One DC Expands WMMJ-FM Listenership
April 19, 2017
CBS Radio's 'SPF" In Las Vegas Expands To Two Nights With Linkin Park
Music News
Deluxe Reissue of Purple Rain Set for June 23 Release
Harry Styles Sets Massive 2017 World Tour
Jack White Inks Publishing Deal With UMPG
Quick Hits: Katy Perry, Fall Out Boy, Haim
Kendrick Lamar Earns Biggest Chart Debut of 2017, Announces Tour
Quick Hits: Haim, Katy Perry, Madonna
Quick Hits: Harry Styles, Beyonce, Bumbershoot Festival, Life is Beautiful Festival, Phoenix, Paul McCartney, Elton John, Madonna
Quick Hits: Tori Amos, Kings Of Leon
Quick Hits: Beyonce, Rise Against
Prince EP Release Blocked By Lawsuit
Paramore Announce New Album After Laughter
Controversy Over New Prince EP
Quick Hits: NIN, QOTSA, Coldplay, Big Boi
FMQB Retro-Active: A Look Back at ELP
The Chainsmokers Debut Atop Billboard 200
FMQB NOW

Nikki Nite,
VP of Prog. & Ops,
Entercom/Austin

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!