iBiquity & Citadel Media Team For New HD Radio Upgrade
September 27, 2010
iBiquity Digital Corporation and Citadel Media today announced a partnership which will enable stations to upgrade to HD Radio broadcasts, while avoiding cash expenditure. Stations will have the opportunity to provide on-air inventory to Citadel Media in exchange for the HD Radio license fee and equipment supplied by Broadcast Electronics, Continental, Harris and Nautel.
"We’re seeing exciting progress and continued momentum in the consumer rollout of HD Radio Technology. There are now over fifteen automakers building the technology into more than 85 different vehicle lines, and more than 100 different HD Radio receiver models are available at more than 12,000 retail outlets nationwide," said iBiquity President/CEO BobStruble. "We've more than doubled HD Radio receiver sales every year for the past several years, creating a growing installed base of listeners and presenting real revenue opportunities for broadcasters. This new marketing agreement will help radio stations upgrade to digital – and join the 2,000-plus stations that have already done so."
"This partnership with iBiquity makes it easier than ever for a radio station to enter the digital world," said John Rosso, President of Citadel Media. "HD Radio Technology provides significant benefits that will help stations remain competitive. We’re making those benefits available with flexible options on a no-cash, barter basis for broadcasters both large and small."