Clear Channel's Pittman Talks Pandora
March 11, 2011

Clear Channel Chairman of Media & Entertainment Bob Pittman spoke Wednesday at the Credit Suisse Investor Conference in Miami, and dedicated much of his speech to explaining the differences between radio and newer digital technologies. According to RBR.com, Pittman said, "Radio is quite different than playlists or music lockers. Typically people have had their radio they love and theyíve had their music collection. Things havenít changed. They still have a music collection and they have the radio stations. One is programmed for them, one is where I program stuff myself and look through it and play it and have specific interests."

Pittman took multiple opportunities to differentiate radio from Pandora, noting that "What makes radio different than custom radio Ė a Pandora-like service, playlist, or music locker, Spotify, etc. Ė is that radioís curated and dynamically changes. What that means is we have to do an enormous amount of research every week to understand who that tribe is weíre programming to and what their tastes are. And guess what Ė those tastes change every week." He continued, "So as youíre getting tired of a certain song, it begins to disappear. As you discover a new song, miraculously it appears and starts being played more and more. And every week, every month, every year the station is constantly changing in reaction to changing consumer tastes."

Pittman added that Pandora is essentially just a "playlist," similiar to what you'd make for your own iPod. "Remember how great it was for a while, but over time you got sick of listening to your own playlist. It burns out. Thatís exactly what happens here, because what youíre going to find with Pandora, or even with our service as well, itís a shortcut to create a playlist. Youíre putting in a song. It creates a playlist. Itís a benefit Ė Iím not knocking it Ė itís good, but it ainít radio. You create a playlist and then the songs are put on constant shuffle, to use the iPod analogy, but it constantly shuffles songs that are the same group of songs," Pittman said. "And if your tastes change or you get tired of that new Lady Gaga song, itís still there. And if a new song appears, guess what, it doesnít show up there. So what you do is you go create another playlist Ė and another one."




 
Breaking News
Cumulus Appoints Brian Thomas As PD For WLS-FM/Chicago
AT&T To Activate FM Chips On Android Smartphones
BroadbandTV & BMG Form Strategic Alliance To Support New Generation Of Music Artists
Chicago Radio Legend John Records Landecker To Sign Off After 40 Years On-Air
Cumulus-Buffalo Re-Signs Shredd and Ragan For Mornings At WEDG
Rare Job Ops at 98 Rock/Baltimore
In Brief - July 28, 2015
July 27, 2015
Emmis Announces Executive Promotions
iHeartRadio Joins Snapchat Discover
Pandora Listeners Receive More Uninterrupted Hours With Sponsored Listening
July 24, 2015
Radio Industry & SESAC Reach Settlement
CBS Radio Names David Yadgaroff As SVP/Market Manager For Philadelphia
In Brief - July 24, 2015
July 23, 2015
Frankie V. Heads Home To Boston
Major Changes at CBS RADIO
In Brief - July 23, 2015
July 22, 2015
VH1 President Tom Calderone Exits The Network
Jordan Lee Named PD At 88Nine Radio Milwaukee
July 21, 2015
Cumulus Promotes Hayden Green To OM For Fort Walton Beach/Destin
Rich Bengloff Stepping Down As A2IM President
In Brief - July 21, 2015
July 20, 2015
CBS Radio Names Scott Herman Chief Operating Officer
CBS Radio Restructures Senior Leadership Team
Leigh McNabb Named PD Of KZPT/Kansas City
Music News
Imagine Dragons, Jack Johnson Join Farm Aid 30
Quick Hits: Rise Against, Keith Richards, Puscifer, Judas Priest & Mastodon, Mat Kearney, Circa Survive
Rapper Future Hits #1 With Surprise Album
Quick Hits: U2 & Lady Gaga, Disclosure & Sam Smith, Ed Sheeran, Mariah Carey, Bobbi Kristina Brown, Guns N' Roses, Sevendust, Joseph Jackson
Ed Sheeran TV Special To Air On NBC
Quick Hits: Five Finger Death Punch, Prince, Meg Myers, The Grateful Dead
Quick Hits: Lil Wayne & Charlie Puth, Vance Joy, Lana Del Rey
Quick Hits: Selena Gomez, James Blake / Kanye West, Incubus
Taylor Swift, Ed Sheeran Lead MTV VMA Noms
Quick Hits: Chvrches, Korn, HardDrive Live Tour, Wilco
Singer/Actor Tyrese Gets His First #1 Album
Quick Hits: Made In America Festival, Little Mix, Kanye West, Big Sean, Minus The Bear, Don Henley, AC/DC's Phil Rudd
Wilco Surprise The Galaxy With New Album Star Wars
The Week In Review: 7/13-7/17
Quick Hits: Calvin Harris, Ed Sheeran / Jamie Lawson, Lil Wayne
FMQB NOW

Jonathan Shuford, PD
WRVW/Nashville

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!