Merlin Formally Launches FM News 101.9 In New York
August 15, 2011

After weeks of stunting with a Hot AC/News mix, Merlin Media flipped WEMP/New York (the former Emmis Rocker WRXP) on Friday to an all-News format, with a formal launch of the station today as "FM News 101.9."

According to an announcement from Merlin, "the station has committed to highly engaging content that will serve the real-life information needs of on-the-go adults and working parents whenever they tune in to New Yorkís FM News 101.9. Listeners will be captivated by credible and relatable news, along with easy-to-understand traffic reports and accurate weather. Complementing that core content will be information on subjects such as health, family, career, money, entertainment, and more. FM News 101.9 will be interactive across platforms with personalized online and mobile content that promotes audience participation through social media, digital video, and other outlets."

"As music moves to the mobile device, now is the time to put spoken word on the band most people use. Our content will target the people who already use FM radio, but will focus on interesting, real-time information," said Randy Michaels, CEO of Merlin Media. "Our one-to-many broadcasts will be supplemented by personalized, one-to-one interactive content so that instead of commercials that interrupt a tired music playlist, we offer our marketing partners multiplatform solutions that build brands and move product in the best possible environment." 

"Spoken word, since the beginning of radio, has consistently been the top billing format in the world. The one-on-one relationship with the radio is an active, impactful, natural and entirely compelling experience," said Walter Sabo, Merlin Media COO. "FM News 101.9 is offering a format thatís truly one-of-a-kind, and by broadcasting on the FM band, weíll reach a large demographic thatís hungry for this type of content." 

"No one gets their news from a singular source in todayís fragmented media world. In developing our strategy for FM News 101.9, we really wanted to create a unique environment that presents inspiring, relatable, pleasant and fun content that comes to you just as it would from a friend," said Liz Aiello, VP of Programming, Merlin Media. "Thatís how our listeners want to share and consume news and information because thatís how it actually happens in our daily lives."




 
Breaking News
eQB NOW
The Week In Review: 5/25-5/29
Marketron Executes The First-Ever Real Time Programmatic Spot Buy For Radio
Alpha Media Names Stefan Brock Corporate VP/Interactive
Roadrunner Promotion, Atlantic Records Announces Two Regional Hires
WPLJ/New York Joins Jayde Donovan In Her Apple-A-Day Program
In Brief - May 29, 2015
May 28, 2015
John Sutherland Promoted To VP/Market Manager For Cumulus Providence
iHeartMedia, CW Network And Yahoo Announce The 2015 "iHeartRadio Summer Pool Party"
iHeartMedia And Children's Miracle Network Hospitals Honored For Nationwide Radiothon Campaign
In Brief - May 28, 2015
May 27, 2015
iHeartMedia Connecticut Names Zac Davis PD of WKSS & WKCI
iHeartMedia Phoenix Appoints Spivey And Wolff To APD Posts
Former Dial Global/Westwood One Execs Launch DGital Media
Radio Promotion Executive Bridget Herrmann Joins Crush Music
Sinclair Broadcast Group And iHeartMedia Join Forces For UNCF "An Evening Of Stars"
In Brief - May 27, 2015
May 26, 2015
Michelle Jubelirer Promoted To COO, Capitol Music Group
CBS Radio Phoenix Names Tim Richards VP/Programming
Demi Lovato, Nick Jonas & Phil McIntyre Announce Formation Of Safehouse Records
Free Registration Offered To Radio Show's First-Ever Student Scholars Program
In Brief - May 26, 2015
May 22, 2015
Hubbard Radio Ups Jeremy Sinon To Corporate Digital Director
The Week In Review: 5/18-5/22
KSZR/Tucson Becomes Classic Hip Hop, 97.5 The Vibe
In Brief - May 22, 2015
Music News
Hozier, Nick Jonas And More To Play iHeartRadio Music Festival's Daytime Village
The Week In Review: 5/25-5/29
Quick Hits: Chance The Rapper, Mariah Carey, Michael Jackson, The Doors
Riot Fest Reels In Modest Mouse, No Doubt and More
Quick Hits: Mumford & Sons, MS MR, Fun Fun Fun Fest, Daughtry, The Roots / Philadelphia Music Alliance, Bonnaroo SuperJam
Twenty One Pilots Hit #1 On Billboard 200
Quick Hits: U2, NiFi Festival, Azealia Banks
A$AP Rocky Drops Early Release
Quick Hits: Neil Young, Of Monsters and Men, Chris Cornell, Boston Calling festival, Rob Thomas
Adam Lambert Unveils Two New Tracks
Academy Award-Nominated Actress Hailee Steinfeld Inks Record Deal With Republic Records
Quick Hits: Taylor Swift, Eminem, Enrique Iglesias, Slayer
The Week In Review: 5/18-5/22
Quick Hits: Taylor Swift, Madonna, Little Mix, Roger Waters
Pitch Perfect 2 Comes In At #1
FMQB NOW

Erik Bradley
APD/MD, B96/Chicago

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!