Merlin Formally Launches FM News 101.9 In New York
August 15, 2011

After weeks of stunting with a Hot AC/News mix, Merlin Media flipped WEMP/New York (the former Emmis Rocker WRXP) on Friday to an all-News format, with a formal launch of the station today as "FM News 101.9."

According to an announcement from Merlin, "the station has committed to highly engaging content that will serve the real-life information needs of on-the-go adults and working parents whenever they tune in to New Yorkís FM News 101.9. Listeners will be captivated by credible and relatable news, along with easy-to-understand traffic reports and accurate weather. Complementing that core content will be information on subjects such as health, family, career, money, entertainment, and more. FM News 101.9 will be interactive across platforms with personalized online and mobile content that promotes audience participation through social media, digital video, and other outlets."

"As music moves to the mobile device, now is the time to put spoken word on the band most people use. Our content will target the people who already use FM radio, but will focus on interesting, real-time information," said Randy Michaels, CEO of Merlin Media. "Our one-to-many broadcasts will be supplemented by personalized, one-to-one interactive content so that instead of commercials that interrupt a tired music playlist, we offer our marketing partners multiplatform solutions that build brands and move product in the best possible environment." 

"Spoken word, since the beginning of radio, has consistently been the top billing format in the world. The one-on-one relationship with the radio is an active, impactful, natural and entirely compelling experience," said Walter Sabo, Merlin Media COO. "FM News 101.9 is offering a format thatís truly one-of-a-kind, and by broadcasting on the FM band, weíll reach a large demographic thatís hungry for this type of content." 

"No one gets their news from a singular source in todayís fragmented media world. In developing our strategy for FM News 101.9, we really wanted to create a unique environment that presents inspiring, relatable, pleasant and fun content that comes to you just as it would from a friend," said Liz Aiello, VP of Programming, Merlin Media. "Thatís how our listeners want to share and consume news and information because thatís how it actually happens in our daily lives."




 
Breaking News
In Brief - May 27, 2016
Cumulus Media Appoints John Dimick as VP/Programming Operations
May 26, 2016
Universal Music Group Appoints Gautam Srivastava to EVP, Human Resources
Intergr8 Research: Which Hits Shazam Can Help You Spot Early
Beasley Broadcast Group Declares Quarterly Cash Dividend
In Brief - May 26, 2016
May 25, 2016
Nielsen Insights: Their Generation
NAB Statement on Court Ruling on Media Ownership Rules
Republic Records Celebrate DNCE Going Double Platinum
May 24, 2016
iHeartMedia Wins Legal Battle
Spotify's Losses Increase As Revenues Grow Faster
Pierre Bouvard: The TV Upfront: History, 2016 issues, and What It Means For Radio
United Stations Adds Sammy Hagar's Radio Show
May 23, 2016
Columbia Records Announces Jennifer Frommer As Head of Its Creative Agency
iHeartRadio Summer Pool Party Heats Up Miami
National Radio Hall of Fame Announces 2016 Nominees
Shelley Wade Named Afternoon Host at KMYI (Star 94.1)/San Diego
Spotify's Family Plan Gets An Upgrade
May 20, 2016
eQB NOW
May 19, 2016
Republic Records Promotes David "Davey Dee" Ingenloff to SVP/Rhythm Crossover Promotion
WLLD (WiLD 94.1)/Tampa Goes Nuts In PM Drive & Grabs A Franchize At Night
Mike Mathewson Named VP/Marketing For Columbia Records
Universal Music Forms Verve Label Group, Appoints Danny Bennett as President/CEO
Entravision Promotes Don Daboub To EVP/Integrated Marketing Solutions
Music News
The Weeknd Tops Billboard Music Award Winners
Quick Hits: Leona Lewis, The Strokes, Cold War Kids
Quick Hits: Teen Choice Awards, Bon Jovi, The Killers
Quick Hits: Eminem, Mariah Carey, Red Nose Day TV Special, My Morning Jacket, The Tragically Hip
Drake Stays at #1, Meghan Trainor Debuts at #3 on Billboard 200
Quick Hits: Red Hot Chili Peppers, Megadeth, Ramones
Drake Leads Nominees For 2016 BET Awards
Quick Hits: Adele, Fifth Harmony, Life is Beautiful festival, Beastie Boys
Quick Hits: Chevelle, Rage Against The Machine / Prophets of Rage, 3 Doors Down, Make America Rock Again tour
Ariana Grande, Calvin Harris & More Headlining Billboard Hot 100 Festival
Quick Hits: MuchMusic Awards, Guns N' Roses / Lenny Kravitz / Alice in Chains, Rage Against The Machine, Riot Fest
Puff Daddy Takes Bad Boy Reunion on the Road
Quick Hits: Justin Timberlake, Houston Open Air, The Temper Trap, High Elevation Rock Festival, Pilgrimage Music & Cultural Festival, Lou Reed
Drake Stays Atop Billboard 200, Radiohead Debut at #3
Quick Hits: Adele, Red Hot Chili Peppers, Sia, Oasis
FMQB NOW

John Mayer
PD, WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!