Watch The Throne Earns #1 Debut
August 17, 2011


Kanye West
As expected, the Jay-Z and Kanye West collaboration album Watch The Throne earned a #1 debut on the sales chart this week with 436,000 copies sold, according to Nielsen SoundScan. This marks the second-largest sales week of the year for any album, behind only Lady Gaga's Born This Way, which started with 1.1 million right out of the gate. The rappers sold a huge chunk of their album digitally, as Watch The Throne reportedly sold 321,000 downloads, marking the second-largest digital week ever (also coming in behind Born This Way). While SoundScan does not disclose retailer-specific sales figures, Billboard reports that Throne broke iTunes' one-week sales record with nearly 290,000 copies sold through the retailer. It surpassed the previous iTunes record that was set by Coldplay with 2008's Viva La Vida Or Death and All His Friends, which shifted 282,000 iTunes downloads in its first week. The collaborative effort also marks the 12th #1 album for Jay-Z and the fifth for West.

Elsewhere on the chart, Country singer Luke Bryan bows at #2 with Tailgates & Tanlines, selling 145,000 units in his first week, and the NOW 39 compilation bows at #3 with 110,000 sold. Adele's 21 sits at #4 on the chart this week, shifting another 72,000 copies, and Eric Church's Chief holds down the #5 spot, selling 36,500.

In the back half of the Top 10, Jason Aldean's My Kinda Party is going strong in the #6 spot, moving another 35,600 units this week, and Beyonce's 4 is #7 with 26,800 sold. The new album from Rapper Ace Hood, Blood Sweat & Tears, starts out at #8 with 26,200, and Jackie Evancho's Dream With Me is #9 this week with 25,600 sold. Finally, the Kidz Bop 20 compilation fills out the #10 spot with 25,000 in sales.




 
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Nicki Farag,
SVP of Promotion,
Def Jam Recordings

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