Bono, Coldplay Pay Tribute To Steve Jobs
October 7, 2011


Steve Jobs
The world is still mourning Apple co-founder Steve Jobs, who passed away on Wednesday. Jobs had a massive influence on the music world, thanks to the iPod and the iTunes Music Store, as well as the popularity of the Mac in the recording and creating of music.

A number of artists have written tributes to Jobs this week, with U2 and Coldplay two of the most notable. Both bands are closely associated with Apple. U2's "Vertigo" was featured in one of the largest iTunes ad campaigns, with U2 receiving their own, branded, black-and-red limited edition iPod. Coldplay's "Viva La Vida" also soundtracked a major iTunes ad.

U2's Bono wrote a short essay about Jobs, posted on U2.com, which reads as follows:

"'What made Steve Jobs truly great is that he was only interested in doing truly great things. He was bored by an easy ride or easy profit. In a world littered with dull objects, he brought the beauty of clean lines and clear thought. This rhyme of intellect and intuition could be applied to a wide range of subjects from the US education system, to sculpture, to the fight against HIV/AIDS where his support of (RED) literally transformed the lives of two million people in Africa.

He changed music. He changed film. He changed the personal computer and turned telephony on its head while he was at it. He was tenacious in the extreme, his toughness never more evident than these past few years in his fight for his life as well as his companies'.

Steve told me as proud as he was of Apple and Pixar, his real pride was his family. He was a thoughtful and tender father, and loved nothing more than hanging out in the house with his belle Laurene and the kids.

I already miss him...one of a very small group of anarchic Americans who through technology literally invented the 21st century. We will all miss the hardware software Elvis."

In a brief statement on their website, Coldplay said, "We are so sad to hear about the passing of Steve Jobs. In all of our encounters with him he was such a lovely man, and always so humble about his incredible talents. Like all of the people he knew, and the millions of others he didn't, we will miss him.

Multiple artists tweeted their thanks to Jobs, including Trent Reznor, who wrote, "Thanks for the tools, the inspiration, the possibilities." Other artists tweeting about Jobs included P Diddy, Sebastian Bach and Jared Leto.




 
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Rob Roberts
OM/Cumulus Atlanta

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