Pandora Announces Multiple Partnerships At CES
January 10, 2012

At the Consumer Electronics Show (CES) 2012 in Las Vegas, Pandora announced new partnerships for the popular streaming music service with Acura, Kia, Audiovox and Dish Network.

Pandora now has 23 automotive partnerships. Acura will feature Pandora on its RDX and ILX models, starting this spring. Pandora will be a part of Kia's upcoming in-vehicle UVO eServices platform as well, which is being introduced at CES and will debut later in 2012.

Additionally, Audiovox plans to include Pandora on its Advent and Jensen branded mobile multimedia systems with the Advent models available in the first quarter and the Jensen models in the spring. Specifics have yet to be announced on the company's new deal with Dish Network.

In a statement touting the company's recent growth, Tim Westergren, Pandora founder and chief strategy officer said, "Growth of this magnitude reflects a fundamental shift in radio. As more and more people are discovering the joy of personalized radio automotive and consumer electronics companies are innovating to meet consumer expectations and demand. It's an incredibly exciting time for our business, and music lovers everywhere."

Jessica Steel, EVP of business and corporate development for Pandora said, "The car is one of the most popular venues for radio listening and incorporating Pandora into the native environment of automobile dashboards makes listening to personalized internet radio as easy and natural as listening to traditional radio."

Tom Conrad, Pandora chief technology officer and EVP of product said, "More than a third of all radio listening happens at home and the multitude of connected devices ranging from large screen TVs to internet clock radios enables people to experience Pandora personalized radio throughout their day."




 
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