Lady Gaga Launching Her Own Social Network
January 27, 2012

Lady Gaga has launched a new website,, which will serve a social networking service between Mother Monster and her fans. Little Monsters is currently in beta mode and fans can request an invite to "be among the first to experience a new community only for Little Monsters. Because you were born this way!"

The site is part of Backplane, a new social networking company that will give celebrities the ability to interact directly with their fans online. According to Business Insider, the startup company (funded partially by Gaga) hopes to include fan-created content on these new networks, and may expand beyond celebrities to create sites for other interest groups as well.

Backplane co-founder Joey Primiani told Business Insider, "I'm all about starting this movement. I love technology and love good design. We definitely have an amazing opportunity here to have millions of users -- the most amount of users per employee. We are going to be bigger than Facebook and Google some day."

Gaga's investment in Backplane was announced last year and reportedly holds a 20 percent stake in the company. You can see a video interview with Primiani, discussing and more below:

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Jon Zellner
EVP/Programming Operations

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