BIA/Kelsey: Radio Industry Revenues Flat In 2011
April 10, 2012

In the first edition of its quarterly "Investing In Radio® Market Report," BIA/Kelsey reports that local over-the-air radio station revenue in 2011 reached $14.1 billion, a 0.4 percent increase from the year before. Radio's online revenues increased 15.1 percent in 2011, reaching $439 million.

In 2012, BIA/Kelsey anticipates online revenues will continue to grow at a fast pace, becoming an important portion of station income. The firm expects overall radio industry revenues to reach $14.6 billion in 2012, a 3.5 percent rise over last year, bolstered by the national election. Online radio ad revenues will grow from $505 million in 2012 to $767 million in 2016.

"Although radio's revenue ascent has been slow since its bottoming in 2009, the industry always picks up steam in an election year and is continuing to prove itself as a valuable local advertising medium, particularly as the integration between over-the-air and online improves," said Mark Fratrik, VP/Chief Economist at BIA/Kelsey. "News stations, in particular, continue to be leaders in many markets by creating comprehensive over-the-air and digital portfolios of ad products and formats to drive deeper advertiser engagement and prove their value in the ad buying mix."  

BIA/Kelsey's "Investing In Radio" shows the wide variations between some markets and identifies several small and mid-size areas that were able to distinguish themselves in 2011. For example, the Portland, ME market had the largest increase in revenues over 2010, with $25.4 million, or 22.8 percent. Continuing in order, Worcester, MA posted a 15.8 percent increase, with $12.9 million in revenue, followed by Ann Arbor, MI, a 10.5 percent increase with $6.1 million in revenue, and Providence-Warwick-Pawtucket, RI, where revenue grew to $45.3 million, a 9.9 percent increase over 2010.

Fratrik notes that this year began optimistically with a significant rise in transactions, starting with Cumulus Media's acquisition of Citadel Broadcasting and then Hubbard Radio's purchase of some of the Bonneville stations. Overall station transaction volume reached $4.3 billion in 2011 from a total of 1,080 transactions, of which, 682 were in metropolitan markets and 398 were in non-metro markets.

"The major transactions of the year turned out being unique unto themselves due to strategic decisions made by each company," Fratrik said. "In 2012 we think the improving economy will increase the number of station sales, particularly as they prove themselves to be more than an over-the-air profit center."




 
Breaking News
Cumulus Appoints Brian Thomas As PD For WLS-FM/Chicago
AT&T To Activate FM Chips On Android Smartphones
Rare Job Ops at 98 Rock/Baltimore
In Brief - July 28, 2015
July 27, 2015
Emmis Announces Executive Promotions
iHeartRadio Joins Snapchat Discover
Pandora Listeners Receive More Uninterrupted Hours With Sponsored Listening
July 24, 2015
Radio Industry & SESAC Reach Settlement
CBS Radio Names David Yadgaroff As SVP/Market Manager For Philadelphia
In Brief - July 24, 2015
July 23, 2015
Frankie V. Heads Home To Boston
Major Changes at CBS RADIO
In Brief - July 23, 2015
July 22, 2015
VH1 President Tom Calderone Exits The Network
Jordan Lee Named PD At 88Nine Radio Milwaukee
July 21, 2015
Cumulus Promotes Hayden Green To OM For Fort Walton Beach/Destin
Rich Bengloff Stepping Down As A2IM President
In Brief - July 21, 2015
July 20, 2015
CBS Radio Names Scott Herman Chief Operating Officer
CBS Radio Restructures Senior Leadership Team
Leigh McNabb Named PD Of KZPT/Kansas City
Third Annual KBA WKU Radio Talent Insitute
In Brief - July 20, 2015
July 15, 2015
Music News
Imagine Dragons, Jack Johnson Join Farm Aid 30
Quick Hits: Rise Against, Keith Richards, Puscifer, Judas Priest & Mastodon, Mat Kearney, Circa Survive
Rapper Future Hits #1 With Surprise Album
Quick Hits: U2 & Lady Gaga, Disclosure & Sam Smith, Ed Sheeran, Mariah Carey, Bobbi Kristina Brown, Guns N' Roses, Sevendust, Joseph Jackson
Ed Sheeran TV Special To Air On NBC
Quick Hits: Five Finger Death Punch, Prince, Meg Myers, The Grateful Dead
Quick Hits: Lil Wayne & Charlie Puth, Vance Joy, Lana Del Rey
Quick Hits: Selena Gomez, James Blake / Kanye West, Incubus
Taylor Swift, Ed Sheeran Lead MTV VMA Noms
Quick Hits: Chvrches, Korn, HardDrive Live Tour, Wilco
Singer/Actor Tyrese Gets His First #1 Album
Quick Hits: Made In America Festival, Little Mix, Kanye West, Big Sean, Minus The Bear, Don Henley, AC/DC's Phil Rudd
Wilco Surprise The Galaxy With New Album Star Wars
The Week In Review: 7/13-7/17
Quick Hits: Calvin Harris, Ed Sheeran / Jamie Lawson, Lil Wayne
FMQB NOW

Jonathan Shuford, PD
WRVW/Nashville

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!