The NAB filed reply comments on Tuesday with the FCC in regards to the Commission's 2010 quandrennial review of the broadcast ownership rules, with the organization once again calling for reform. In its comments, the NAB said that current limits on cross-ownership are unnecessary and undermine the FCC's goals of encouraging "competition, localism and diversity."
The NAB added that "Abundant evidence shows that the digital and mobile revolutions have produced unprecedented levels of competition in the media marketplace and that broadcast stations compete intensely against each other and against myriad other platforms for audiences and vital advertising revenues. In this marketplace, the broadcast ownership restrictions disadvantage local stations vis-à-vis their competitors and threaten broadcasters’ competitive viability, especially in small and mid-sized markets."
The comments continued, "The record is similarly void of evidence showing that the broadcast ownership rules remain necessary to promote localism. Rather, the record (including recent empirical studies) demonstrates that the current regulatory regime hinders localism by preventing stations from taking advantage of important economies of scale and scope, which ultimately constricts the resources that broadcasters can devote to local services, including news."