Philippe Generali is the President/CEO of RCS worldwide, a role he assumed in January 2000. He helped create Media Monitors, the highly successful market research company that employs RCS fingerprinting technology. Another development under Generali has been the advent of Mscore, an estimate of how much a song can help a radio station retain its listeners. Exclusively available through Mediabase and Media Monitors, Mscore provides insight from a totally new vantage point than traditional airplay measures. We caught up with Generali for a conversation about Mscore.
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PROGRAMMING TO WIN
Surveying the Competitive Landscape
Arbitron’s Jon Miller tackles the bigger ratings picture in your market in this week’s Programming To Win column. Miller delves in to the ways Arbitron’s tools let programmers check out trends throughout your market, figure out what other stations your own listeners are tuning in to and use the information to set your own station’s goals.
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QUESTION OF THE WEEK
Which celebrity from any entertainment or sports field would you most want to co-host a radio show with and why?
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HOT SHOTS
Chris Rene, Rich Davis, Dixie Tipton, Lucas, Morning Parade, Dave Lombardi, Wendell Gee, Emily Jones, Terrie Carr,
Dickey Betts[more]
THIS WEEK IN FMQB HISTORY
John Boulos, Jim Ryan, John Ivey, Tom Poleman,
Joel Klaiman, Jeff Kapugi, Lee Leipsner
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