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Arbitron Releases RADAR June 2012 Network Ratings
June 18, 2012

Arbitron has released its June 2012 RADAR Radio Network Ratings data, finding that over 185 million people aged 12+ (or 71 percent of this demographic) heard at least one or more network radio commercials in an average week. Commercials airing on the 46 radio networks measured in RADAR 113 reached:

  • 70.5 percent of Persons aged 12+ (185,021,000 Persons)
  • 71.1 percent of Persons aged 18+ (168,157,000 Persons)
  • 70.4 percent of Persons aged 35+ (115,431,000 Persons)
  • 73.8 percent of Persons aged 18-49 (99,219,000 Persons)
  • 74.4 percent of Persons aged 25-54 (93,970,000 Persons)

Also of note, in RADAR 113, Premiere Radio Networks has added one network (Premiere Information Today) and dropped another (Premiere Money & Smarts). Arbitron also notes that 12 networks (five from Dial Global, seven from Premiere) cannot be trended with prior studies. They have the same names as in prior studies, but their make-up is substantially changed.

Among Adults aged 18-49, DG Complete FM was the top-ranked network in RADAR 113, with a 3.3 share. DG Reach Net was ranked second, followed by Premiere Daytime Youth Network. The top ten is rounded out by DG Decision Maker, Premiere Modern Women Network, DG Metro Women, United Stations Impact Network, CMN Radio Social Network, Cumulus Media Family FM and Premiere Today's Men Network.

For Adults aged 25-54, DG Complete FM was ranked #1 with a 3.3 share, followed by DG Reach Net, DG Decision Maker, Premiere Modern Women Network, Cumulus Media Family FM, Premiere Daytime Youth Network, CMN Radio Social Network, DG Metro Women, United Stations Impact Network and CMN Prestige AMD.




 
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Tias Schuster, OM/PD
WFBC & WSPA/Greenville, SC

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