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P!nk Named Newest CoverGirl Model
August 6, 2012


P!nk unveils her CoverGirl ad
P!nk was announced today as the newest face of cosmetics giant CoverGirl. The campaign was revealed at an unveiling in Santa Monica, CA today, while P!nk herself tweeted "Guess who's the new COVERGIRL!!!!!!!!!!!"

In a statement, the Pop star said, "I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music, and now my partnership with CoverGirl to love. Joining a group of women who have always inspired me - to laugh out loud, let my guard down, or play around with my beauty look - is such an honor."

"P!nk is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are," said Esi Eggleston Bracey, VP and General Manager, CoverGirl Cosmetics.

Rolling Stone reports that P!nk's CoverGirl campaign will debut this fall. The current roster of CoverGirls includes Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Team USA Athletes Jennifer Kessy and Marlen Esparza. The Truth About Love is due out September 18.




 
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Tias Schuster, OM/PD
WFBC & WSPA/Greenville, SC

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