Matt Scarano Named President/Market Manager For CCME-Atlanta
August 28, 2012
Clear Channel Media and Entertainment-Atlanta names Matt Scarano as President/Market Manager for the five station cluster, effective immediately. Scarano joins the market from CCME-Chicago, where he served as Director of Sales. As President/Market Manager, Scarano will be responsible for all aspects of operations for the Atlanta marketís five stations including programming, sales and event initiatives. Scarano will leverage Clear Channel-Atlantaís brands and audience to increase ratings and create new revenue opportunities.
Scarano has more than 20 years of experience in the radio industry and served as Director of Sales for Clear Channel-Chicago's seven stations since 2009. Prior to joining Clear Channel-Chicago, Scarano worked in Atlanta radio sales holding various positions including General Sales Manager for ABC Radio and Local Sales Manager for Big LeagueBroadcasting.
Melissa Forrest, former CCME-Atlanta Market Manager, will remain with the company in a senior role in a soon to be announced position.
"Mattís exceptional performance in Chicago was recognized throughout the company and weíre excited for him to take on his new role in Atlanta," said Tom McConnell, EVP of Operations for Major Markets East, Clear Channel Media and Entertainment. "We are committed to growing and developing Clear Channelís highest performers and Melissaís leadership in Atlanta has paved the way for continued success in the Atlanta market."