Triton Digital’s Webcast Metrics Recieve Continued MRC Accreditation
September 7, 2012
Triton Digital announces that its Webcast Metrics solution and all-streams Monthly Ranker reports have received continued accreditation from the Media Rating Council (MRC). The digital audio measurement platform measures thousands of online digital streams in real-time through a comprehensive performance analytics dashboard that is accessible to Triton Digital clients.
The continuation of accreditation was awarded by MRC’s Board of Directors based in part on the results of a rigorous annual audit performed by an independent CPA firm on behalf of the MRC. The audit reviewed Webcast Metrics’ data collection methodology, the calculation of its reported metrics, its methodology disclosures, and its reporting interfaces, among other areas, which were found to be in compliance with industry standards.
"We applaud Triton Digital’s ongoing dedication to delivering quality measurement solutions for the media industry," said George W. Ivie, Executive Director/CEO of the MRC. "Webcast Metrics’ continued MRC accreditation speaks volumes about its commitment to industry leadership in online audio measurement."
"In a competitive measurement landscape where accreditation is a very challenging feat to achieve, this stamp of approval from the Media Rating Council is more important than ever," said Rob Favre, Chief Compliance Officer at Triton Digital. "Our customers represent some of the largest online and traditional radio providers, and they’ve come to expect the level of quality measurement and reporting that Webcast Metrics provides."