Listener Driven Radio Announces Representation Deal With Premiere Networks
September 13, 2012
Premiere Networks and interactive radio service Listener Driven Radio (LDR) announced an exclusive representation agreement. Beginning January 2013, Premiere will offer LDR to multiple radio station formats on a barter basis and provide ad sales representation for each of the LDR software products for radio.
Listener Driven Radio President/CEO Daniel Anstandig stated, "The team at Premiere Networks is an undisputed leader in the industry. Premiere's portfolio is an A-List of talent and services, and it's a sincere honor to work with JulieTalbott and her team in developing and affiliating services that add a valuable interactive dimension to broadcast programming and sales."
"We’re excited to bring LDR’s groundbreaking technology to additional radio stations and advertisers across the U.S.," stated Talbott, the newly-appointed President of Content and Affiliate Services for National Media Groups, Clear Channel Media and Entertainment. "In today’s environment, LDR’s unique ability to not only drive revenue, but also strengthen a radio station’s community and brand, is invaluable -- it’s a game changer for anyone who uses it."