Social radio service Jelli announces it has launched an advanced new advertising features in the Jelli Platform and signed deals with radio ownership groups Mapleton Communications and Opus Media Partners to deploy the Jelli Platform at over 50 stations.

Today Jelli launches new platform features that enable radio stations to use Jelli as a flexible ad serving network for terrestrial radio advertising. These new features allow even those stations that do not leverage Jelli’s programming capabilities to take advantage of Jelli’s advertising platform.

"In spite of the increasingly noisy media landscape, radio continues to be one of the most powerful mediums for reaching an audience," said Mike Dougherty, Jelli’s CEO. "Ad tech has transformed the online advertising space, and now we are bringing this innovation to terrestrial radio, a $40 billion global market with tremendous opportunity for reinvention."

As part of this launch, Mapleton and Opus have entered into agreements to deploy the Jelli Platform throughout their radio groups to drive incremental revenue.

"Finally a new technology solution that will require nothing from our sales team to learn. Jelli’s platform takes the unused spots we have on our stations and turns them into revenue. We deploy Jelli’s platform at our stations, allocate inventory to it, and collect the revenue," said James Shea, CEO of Mapleton Communications.