Arbitron has reported its September 2012 RADAR (Radio’s All Dimension Audience Research) Radio Network Ratings, however the company is now no longer making the network rankings public. Only its clients are able to access the specific rankings.
RADAR for September 2012 showed that over 184 million Persons 12 and older, or approximately 71 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.
The RADAR September 2012 survey period also demonstrates network radio’s power in reaching a mass audience in all demographics. Commercials aired on the 47 radio networks measure reached:
70.5 percent of Persons aged 12+ (184,473,000 Persons)
70.9 percent of Persons aged 18+ (167,681,000 Persons)
70.2 percent of Persons aged 35+ (115,207,000 Persons)
73.5 percent of Persons aged 18-49 (98,851,000 Persons)
74.1 percent of Persons aged 25-54 (93,624,000 Persons)