Emmis Interactive Sold To Marketron
October 4, 2012

Media industry software provider Marketron announces it has acquired Emmis Interactive from Emmis Communications Corporation. Emmis Interactive's software and services, including the BaseStation, GeoStation and Guidable brands, will become a part of Marketron Interactive, the company's division of data analytics and reporting products serving the media industry. Emmis Communications will continue as a core Marketron customer and retain an economic interest in Marketron's success in expanding product and service offerings.

"Emmis Interactive has several key assets that will add an important dimension and depth to our growing portfolio of solutions aimed at providing our media clients with the best digital tools to advance their business," said Jeff Haley, President/CEO of Marketron. "Emmis Interactive's world-class software and business model are a perfect strategic fit on many levels with our current and future product innovations and will play a significant role in our company's growth."

In addition to the acquired technology, Emmis Interactive's executive team has been retained by Marketron to continue the legacy of strong client relationships. Deborah Esayian and Rey Mena will bring their experience and client relationships to Marketron Interactive, as well as oversee the integration of Emmis Interactive's assets and operations.

"Emmis Interactive's software and services integrated with Marketron's platform allows this growing business to expand more rapidly and impact the industry with a wider footprint," said Jeff Smulyan, President/CEO of Emmis Communications. "We're proud of the business Deb and Rey have built and the client relationships they've fostered. It's appropriate at this time to source a strategic investor who can take this business to a whole new level."

Breaking News
Report: Most See P1 Station Like A Friend
Greater Media Collects 200,000 Bottles of Water For South Carolina Flood Victims
October 8, 2015
Emmis Announces Second Quarter Earnings
WiLD 94.9 Names Julian On The Radio Afternoon Drive Host
Entercom Atlanta Promotes Michael Chase to Director of Marketing & Promotions At Star 94
KNEV/Reno Turns On Classic Hip Hop
Benztown Partners With Dash Radio
October 7, 2015
Ellen K To Launch A New Morning Show On KOST/Los Angeles
Pandora To Acquire Ticketfly
Slow Jams Launches New Throwback Edition
Steven Meyers Promoted To Director/Digital Operations At Greater Media
October 6, 2015
Bubba The Love Sponge Apologizes For Ratings Tampering
Cumulus Launches Classic Hip Hop 98.3 The Vibe
Jon Platt Named CEO At Warner/Chappell
CBS Radio Names Sam Rogers VP, National Sales & Corporate Partnerships
In Brief - October 6, 2015
October 5, 2015
Beasley Media Group Announces Actions Against Todd Clem AKA, ‘Bubba The Love Sponge’
iHeartMedia Presents "iHeartRadio Jingle Ball 2015 Concert Tour"
Steve Mills Named iHeartMedia’s Chief Information Officer
Puff Daddy Brings Bad Boy To Epic Records
Charlamagne Tha God Renews With iHeartMedia
In Brief - October 5, 2015
October 2, 2015
2015 NAB Marconi Radio Award Winners Announced
In Brief - October 2, 2015
October 1, 2015
Music News
Taylor Swift Talks Grammys, Life After 1989
Quick Hits: Bruno Mars, Kendrick Lamar, Green Day, Radiohead, Mariah Carey, Three 6 Mafia
Janet Jackson, N.W.A. and More Up For Rock Hall
Quick Hits: Rihanna, Ciara, Deadmau5
Selena Gomez Maps Out Revival Tour
Quick Hits: RIAA Gold & Platinum, Cage The Elephant, Kurt Cobain, American Music Awards / Jennifer Lopez
Quick Hits: Kendrick Lamar, Brian Fallon, Ten Commandos, The Cure, Lollapalooza South America, JoJo, Courtney Barnett
Fetty Wap Debuts Atop Billboard 200 Chart
Quick Hits: Miley Cyrus & Flaming Lips, Will Smith, Maynard James Keenan, Ben Folds
Deluxe Edition of Sam Smith's In The Lonely Hour Announced
Quick Hits: Selena Gomez, Miley Cyrus, Megadeth, Beastie Boys
Quick Hits: Fifth Harmony, Train's Pat Monahan, Seal, Roger Waters
Beyoncé, Jay Z & Prince Headlining Massive TIDAL X Charity Concert
Quick Hits: The Who, Ed Sheeran, Bleachers, American Music Awards, Katy Perry / Sting, Austin City Limits
Quick Hits: Nicki Minaj, Lady Gaga, Kendrick Lamar

Mark Adams
San Francisco

Search FMQB.com
FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!