Winners for the 2012 Radio Mercury Awards were announced Wednesday night at the 21st annual awards reception at the Highline Ballroom, as part of the 2012 Advertising Week Conference in New York. This year’s Best of Show Award was awarded to JWT San Juan for their campaign, "The Most Popular Song" for client Banco Popular de Puerto Rico by JWT San Juan/Medianet, marking the first time a Spanish Language spot and/or campaign has won Best of Show.
"'The Most Popular Song,’ by JWT San Juan was truly the most thought provoking, creative and effective submission we heard," said Bill Ludwig, Chairman/CEO, Campbell Ewald, and Chief Judge for the 2012 Radio Mercury Awards. "This campaign helped reinvent the way clients use radio as an advertising medium, and most importantly found a unique way to directly connect with consumers."
"This was a stellar year for radio creative, the winning brands showcase the array of radio’s advertisers," said EricaFarber, President/CEO, Radio Advertising Bureau. "This is a true testament to radio’s ability to engage consumers, build awareness and influence culture."
This year’s Marketer of the Year Award was presented to Martine Reardon, Chief Marketing Officer of Macy’s on behalf of radio by Greg Glenday, President of Connections, Clear Channel Media + Entertainment. This award was presented to Macy’s for their partnership with radio and truly understanding the value of the medium and taking advantage of all that it has to offer by utilizing radio across multiple channels, from local connections to national outreach via broadcast, digital, social media, live events, personality and artist integration.