Report: 47 Cumulus Stations To Drop ESPN For CBS Sports
October 12, 2012

When the CBS Sports Radio Network launches in January, it will get a boost in affiliates at the expense of competitor ESPN Radio. The New York Post reports that 47 Cumulus Media-owned Sports stations around the country will drop their ESPN affiliation for CBS.

When CBS announced its new Sports Radio network in June , it also announced a partnership with Cumulus as the network's exclusive syndicator and sales partner, to secure affiliate agreements and ad sales with radio stations nationwide through Cumulus Media Networks. CBS also announced at the time that its network would be heard on 67 Cumulus stations (and 28 in the top 100 markets), but the Post reports these affiliates will take a bite out of ESPN's national syndication footprint.

According to the paper, CBS Sports Radio will be heard on roughly 100 stations, reaching 10 million households, when it launches January 2. However, ESPN has approximately 350 stations nationwide, reaching 30 million households.

"ESPN affiliates are in small markets. Maybe you find that adds up to a lot of audience," CBS Radio President Dan Mason told the Post. "Don’t forget that CBS Radio owns most of the top 10 sports stations in the US, and with Cumulus that’s formidable. ESPN has had the market much to themselves, we’re the new entry and we think we put together formidable talent."

ESPN SVP of Production and Business Traug Keller told the paper, "This has no material effect on us. There’s only three or four [Cumulus] stations in the top 50." Keller added that ESPN has already found new affiliates in Atlanta and Birmingham, AL to replace the ones they will lose to CBS. He also emphasized ESPN's reach beyond radio to include podcasts, streaming and other online content.




 
Breaking News
Louie Diaz Named PD At KLIF/Dallas
In Brief - August 29, 2014
The Week In Review: 8/24-8/29
August 28, 2014
NuVoodoo Releases Social Media Findings Of Ratings Prospect Study
T-Mobile's Music Freedom Expands With Six New Music Streaming Services
In Brief - August 28, 2014
August 27, 2014
STRATA Survey: Ad Agencies’ Interest In Digital Video Jumps 45% From A Year Ago
In Brief - August 27, 2014
August 26, 2014
Scott Carter Promoted To SVP/Marketing At Epic Records
CCM+E Nashville Debuts ALT 98.3
CBS Radio, Townsquare Media Partner To Create The Michigan News Newtwork
Stacey Thomas Appointed Director, Media Integration For CCM+E Philadelphia
In Brief - August 26, 2014
August 25, 2014
Lance Houston Named New PD Of Boston's 101.7 The Bull
In Brief - August 25, 2014
August 22, 2014
eQB NOW
The Week In Review: 8/18-8/22
Chris Edge Adds PD Duties At WDCG/Raleigh
SoundExchange Q2 Digital Radio Report Highlights Digital Radio Transformation
In Brief - August 22, 2014
August 21, 2014
NuVoodoo Ratings Prospect Study Reveals Broadcast Radio Beats Pandora For Music Satisfaction
CBS Radio Adds To Sports Programming Leadership Team
iHeartRadio Survey: Carrie Underwood Music’s Best Female Role Model
In Brief - August 21, 2014
Music News
Bicoastal Made In America Festival A Success
MTV VMAs Spike Sales For Beyoncé and More
Quick Hits: Bruce Springsteen, John Legend, Shakira
The Week In Review: 8/24-8/29
Quick Hits: Chris Brown, Weezer, Miley Cyrus, Brandon Flowers, Paul McCartney, Bob Dylan
Wiz Khalifa Earns First #1 Album, Taylor Swift Debuts At #1 With New Single
Quick Hits: Ariana Grande, Kings of Leon, Lady Gaga, Neil Young
Usher Slowly Revealing Tour Plans
Quick Hits: Bad Boy Records, Ty Dolla $ign, Gerard Way, Bob Dylan
Beyoncé, Miley Cyrus Rule 2014 MTV VMAs
Slipknot Unmasks Details of The Gray Chapter
Quick Hits: Eminem & Shady Records, Ed Sheeran, Prince, Grouplove, Cobra Starship
Quick Hits: Jessie J, Foo Fighters, Mariah Carey & Nick Cannon, Genesis, Fall Out Boy
The Week In Review: 8/18-8/22
Nickelback Signs With Republic Records
FMQB NOW

Jeff Sottolano
Director of Programming
CBS Radio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!