Following the recent revenue-sharing deals involving Big Machine and Glassnote with Clear Channel and Entercom, CBS Radio is making an attempt to cut similar agreements with record labels. CBS Radio President Dan Mason and EVP of Operations Scott Herman have been meeting with label executives this week, discussing their future relationships.

CBS has released a few comments from industry executives involved in these talks, as Mason himself says, "This type of collaboration yields big results. We have great assets to help promote established and up and coming artists, and we’re excited to learn more about the labels’ vision and long term priorities."

Jon Borris of Columbia Records says, "With regards to CBS, specifically their CHR stations, Kevin Weatherly stepped out and really opened the door around Rita Ora’s single ‘R.I.P.’"

Borris continued, "As Kevin embraced the single, others within the chain felt more comfortable too, and Michael Martin and Tim Rainey were very early champions. What we’ve seen in these markets (and others) is a significant airplay to sales correlation. This week alone (10/17/12), the overall national increase on the single was +5% (rank moving up from #161 to #148), but we saw significant gains above and beyond that in a number of markets where CBS CHR stations were supporting:  Boston (+26%), San Francisco (+27%), Detroit (+11%), Tampa (+35%), and Charlotte (+7%) to name a few."

Richard Palmese of Azoff Music added, "The power of radio has never been greater. CBS Radio has been instrumental in breaking so many of our artists. The airplay is everything and the power rotation is really special."

CBS Radio notes that the industry should "look for announcements soon about new programming initiatives we’ll be launching that promise to bring music fans closer to their favorite artists."