Emmis Preparing NextRadio Smartphone App
November 7, 2012

Emmis Communications announces plans for NextRadio, a new receiver application for FM and HD Radio enabled smartphones. NextRadio is "being marketed to the wireless industry as an app that represents the best over-the-air radio listening experience on the smartphone." The product, specific to local FM and HD Radio, allows consumers to listen to local radio on their smartphones.

"NextRadio leverages the efficiency and scalability of broadcast radio enhanced by the phone’s data channel to deliver an interactive artist and ad experience," said Paul Brenner, Chief Technology Officer for Emmis Communications. "With other features like enhanced synchronous ad types including SMS integration and couponing, song tagging capabilities, and social integration, NextRadio stands out as a truly innovative mobile experience."

He adds, "The wireless industry is responding positively to the innovation TagStation and NextRadio combine to deliver. For the radio industry to captivate the imagination of smartphone users and cellular carriers, broadcasters must innovate and deliver a superior and consistent user experience."

NextRadio is in final beta testing preparing for 2013 launch on several smartphones and carrier networks.

Emmis recently completed the sale of its Emmis Interactive business unit to Marketron, but retains control of TagStation, the cloud-based engine that supplies data for the smartphone application and digital dashboards.




 
Breaking News
Mel Karmazin To Be Honored By The Broadcasters Foundation Of America
Cox Media Group Names Rachel Williamson Director/Digital Revenue Development
New Generation Radio Launches Virtual Jock
Benztown Teams With Vipology To Bring Cost-Effective Websites To Radio
In Brief - February 26, 2015
February 25, 2015
iHeartMedia Announces Executive Changes
NAB Statement On Introduction Of Local Radio Freedom Act In House, Senate
Report: Radio’s 2015 Digital Revenue Poised For Double-Digit Growth
Coleman Insights, Jacobs Media Explore The Great Pyramids Of Radio
Republic Records Names Patch Culbertson Director of A&R
In Brief - February 25, 2015
February 24, 2015
106.1 KISS FM Changes Name To 106.1 LAURA FM
In Brief - February 24, 2015
February 23, 2015
Industry-Wide Consumer Awareness Campaign Launches For NextRadio
Jake Wisely Appointed CEO Of The Bicycle Music Company
Westwood One Hires Douglas Johnston As EVP/Sales
The Bobby Bones Show Brings Ask Anything's Fan-Driven Artist Chats To Country Fans Nationwide
Salem Communications Corporation Becomes Salem Media Group
In Brief - February 23, 2015
February 20, 2015
eQB NOW
Entercom Communications Reports Fourth Quarter And Full Year Results
KMVQ/San Francisco Inks Morning Hosts Fernado And Greg To Multi-Year Agreement
Edison Research: Monthly Podcast Listeners Grow To 46 Million Americans 12+
In Brief - February 20, 2015
February 19, 2015
iHeartMedia Reports Results For 2014 Fourth Quarter And Full Year
Music News
Ed Sheeran, Sam Smith Rule BRIT Awards
Quick Hits: Foo Fighters, Carly Rae Jepsen, The Airborne Toxic Event, Echosmith, Finding Neverland Album with John Legend & Rita Ora
Imagine Dragons Roar To Top Debut
Quick Hits: U2, Firefly Festival, Nico & Vinz, Lady Gaga, Three Days Grace, Free Press Summer Festival
Sam Smith Set For Another U.S. Road Trip
Quick Hits: One Direction, Lorde, Brandon Flowers, Redfoo, Fuji Rock Festival
Quick Hits: John Legend & Common / The Oscars, Ed Sheeran, In This Moment, Passion Pit, Kaaboo Del Mar Festival, Pixies
Kanye Talks New Album & More With Power 105.1's Breakfast Club
Quick Hits: Foo Fighters / Sonic Highways, Coldplay, Squamish Valley Music Festival
Lil Wayne Working Up Free Weezy Album
Quick Hits: Nate Ruess of fun., Foo Fighters, Blur, Volbeat, Iron Maiden, Blues Traveler
Drake Debuts At #1 On Billboard 200
Quick Hits: Firefly Festival, Taylor Swift, Sia, Nicki Minaj
Kid Rock Reprises $20 Ticket Tour
Quick Hits: Governors Ball Festival, Lady Gaga, Slash Featuring Myles Kennedy and The Conspirators, Pharrell Williams
FMQB NOW

Rob Roberts
OM/Cumulus Atlanta

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!